Next 1 Launches Connext1 Media Program for Colombia Tourism Board

FORT LAUDERDALE, Fla., Oct. 22, 2012 /PRNewswire/ -- Next One Interactive, Inc. (OTCBB: NXOI), in conjunction with the Colombia Tourism Board, is pleased to announce the launch of the Connext1 Media program featuring the "Essential Colombia Vacation" package. The program is being operated through the company's wholly-owned travel subsidiaries, Maupintour and NextTrip.  

The "CONNEXT1" program runs in conjunction with M80, (a division of WPP plc., which places approximately 25% of all advertising in the U.S.) and will use advanced techniques to reach targeted users and focus advertising delivery to highlight the uniqueness of the "Essential Colombia Vacation". 

The Connext1 program directs consumers to a microsite that features an overview of Colombia where videos and pictures about Colombia feature unique experiences in the different regions like the exclusive coffee mansion, golden beaches, captivating architecture and the mystery of the rainforest.  With a dedicated "Package" tab, the microsite also allows consumers see an overview of the newest tour available, complete with day by day descriptions, pictures and pricing ranges to aid in travel decisions.  When consumers call the dedicated reservation line at 888-777-3333, Maupintour agents will not only offer the pre-packaged tour, but also custom design the Colombia tour to fit travelers' needs and desired dates of travel.

As part of the Connext1 advertising and outreach program, consumers will be invited to enter a contest to win a free "8 day & 7 night vacation" which features some of the most exciting tourist sites within the country, including travels and private tours in romantic Cartagena, artistic Bogota and the taste of San Alberto, complete with bilingual guide and tasting tour, courtesy of the Colombia Tourism Board.

To view and learn about the Colombia Trip and/or enter the free trip contest, you can go to the Microsite below:

Microsite:  www.nexttrip.com/colombia/

The "CONNEXT1" program uses highly targeted marketing techniques combined with travel industry bloggers and experts to deliver the message of this exceptional Colombia vacation experience. Key elements of the platform include:  1) putting travel bloggers on the ground in Colombia so they can share real-time experiences via social media,  2) Promotion and interaction with users on social media platforms including:  Facebook, Twitter and Pinterest  3)  using proprietary travel video to provide a view into the destination experience, 4) Text ad delivery with call to action and 5) using traditional email and print messaging campaigns to roughly 500,000 past and existing Maupintour customers, travel agents and travel consumers. M80 specializes in the implementation of these programs and will provide ongoing program support for the strategy, content distribution, optimization, and response analytics involved.

This innovative Connext1 program is designed to capitalize on all of Maupintour's significant, long-term travel industry relationships and NextTrip's extensive travel video library to specifically target online travel-researching consumers.  For the Colombia program, the Companies are targeting over 100,000 entrants over the next 90 days and further expects the new program to increase both tour bookings and cooperative travel marketing budgets with its key travel partners.

Doug Checkeris, Next 1 Director and former CEO of MediaCom, is overseeing the program. Doug's industry expertise has allowed Maupintour to team up with the leading video and media specialists, led by M80, to create the unique "CONNEXT1" multidimensional solution.

"The "CONNEXT1" solution is a dramatic contrast to virtually all traditional marketing programs that count on mass marketing reach to capture a small, interested audience. It will not only provide consumers access to the product they want, when they want it, but will do so using multiple media solutions with contests, video clips, photos and online interaction all connecting the Colombia Tourism Board with the specific audience they desire to reach. It is very exciting to be working with Colombia Tourism and M80 on this measureable marketing program," said Bill Kerby, CEO of Next 1 Interactive.

About Next 1 Interactive Inc.
Next One Interactive Inc. (NXOI) is a multi faceted media company specializing in Travel and Real Estate. Next 1 delivers targeted content via digital platforms including Satellite, Cable, Broadcast, Broadband, web and mobile. In today's digital market Next 1 Interactive delivers information and entertainment to consumers. The company has created multiple revenue streams including transactional commissions, referral fees, advertising and sponsorship. The multiple revenue streams and integrated media platforms allow for the delivery of measurable return on investment to its advertisers, sponsors and business partners.

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SOURCE Next 1 Interactive Inc.