Next Alternative (N4H) Promotes Peter Law to President U.S. Operations

Oct 15, 2010, 04:00 ET from Next Alternative, Inc.

OTTAWA, Canada, Oct. 15 /PRNewswire/ -- Robert Ireland, CEO of Next Alternative, Inc. (N4H.F), is pleased to announce that he has recently promoted Peter Law to President of Next Alternative's United States Operations.

Law had been serving as Vice President, U.S. Operations, but with the firm's recent and rapid expansion, Ireland needed to restructure both global and U.S. operations to better manage day-to-day duties and responsibilities, as well as interactions with clients, partners and manufacturers in America.

According to Ireland, "Peter has done an amazing job for Next Alternative and it was the logical and desired choice to appoint him President of our U.S. Operations." He added, "Peter's vast knowledge, experience and personable demeanor in dealing with clients and other contacts has made him quite an asset. That combined with his genuine passion to keep moving the NAI vision forward, makes us lucky to have him on board and happy to give him this added responsibility." Ireland will remain as CEO over Next Alternative as a whole entity.

Law was born in London, England and moved to Australia in his teens. He earned a Mechanical Engineering degree from Melbourne Technical Institute. Eventually, he joined Roger Penske's racing organization in Reading, Pennsylvania within the Can-Am and Indy Car series programs. After enjoying success there, Law oversaw racing operations of an International Motor Sports Association (IMSA) team. Law's vast knowledge in motorsports has run the gamut from design and construction of racing vehicles, to ownership & management of race teams, private consulting, all the way to the creation and implementation of marketing and promotional programs. With more than 30 years of business savvy under his belt, an innovative, hands-on approach, a commitment to excellence and proven results - Law is quite well equipped to lead Next Alternative's U.S. Operations with grace, poise and success.

Next Alternative Inc. is a break-through company paving the way in the global effort to discover alternative means of energy.  Understanding the need to reduce the demand for fossil fuels, Next Alternative is pioneering new methods that provide eco-friendly solutions. Poised on the cutting-edge of new green technologies, Next Alternative strives to develop and offer products that meet the challenges of our new economy. Next Alternative stands as an innovator - bringing existing technologies together and melding them to meet future demand. For more information on Next Alternative please visit or call 613.755.4023.



Next Alternative Inc.


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