SAN FRANCISCO, Jan. 30, 2013 /PRNewswire/ -- NextAdvisor.com, a leading consumer and small business information web site, announced today the launch of its new email marketing category, providing in-depth, independent reviews and comparisons of the best email marketing services. NextAdvisor's editors tested and reviewed eight of the top services to determine which provided the best value and what users can expect from each. SimplyCast, GetResponse, Mad Mimi, Campaigner, Constant Contact, iContact and Vertical Response were among the services carefully tested and reviewed, with Benchmark Email emerging as the top overall choice.
Messaging and email marketing tools have become a key way for small businesses to reach and grow their audience. With email marketing services, businesses can create a seamless on-boarding strategy with embedded signup forms, as well as branded, personalized messages that can speak directly to their users. Going even further than content, these services allow you to manage small or large subscriber lists and even track the effectiveness of the emails you send out. Many of the services NextAdvisor reviewed also have split-testing tools, which make it easy to compare different emails against one another to see which are more effective.
"The ability to design emails and track their reception with an email marketing service is much more beneficial than using a traditional email browser," said NextAdvisor's President, Erik Larson. "These services offer a variety of different tools that can really help grow your business and reach out to your readers."
To review the different email marketing services, the NextAdvisor editors signed up for each service and used them as a small business would. They looked at several factors to come up with the overall ranking, including the quality of the email creation tools, how each service handles email analytics and tracking, the site layout, customer support and overall usability. They also considered each service's contact and email allowance and whether their plans provided a good value to users.
"Whether you're looking for the service with the best email design tools, or the one that allows the highest subscriber list, it is important to know which service will give you the best value for your needs," said Larson.
The new research will be added to NextAdvisor's small business resource center, where readers can find reviews and comparisons of the latest cloud services and advice on everything from Internet fax to business credit cards.
You can read NextAdvisor's full email marketing reviews here:
NextAdvisor.com provides independent reviews of online services for consumers and small businesses. The company's mission is to help its visitors save money and make optimal buying decisions by presenting them with useful comparisons and reviews of service providers and a clear explanation of each service and how it works. The company currently reviews, compares and explains many different types of services including credit cards, credit report monitoring, identity theft protection, diet plans, VoIP (Voice over IP) services, online dating, online backup, Internet security software, internet fax and web hosting.