NEW YORK, May 20, 2016 /PRNewswire/ -- Nextdoorganics has launched an equity crowdfunding campaign on Wefunder, one of the first companies to do so under the new laws, which went into effect on May 16th. The new rules allow normal people (i.e. not just rich people) to become investors and own a piece of the growing food industry start-up. The company founders feel that this new approach to fundraising is especially well suited for social impact companies like theirs, as it allows them to spread the full benefits of their business model, including profits, back to the community.
The team at Nextdoorganics is working voraciously to bring a model to market that will facilitate the scale, transparency and efficiency necessary to make high quality, local food product accessible, affordable and trustworthy. The consumer is becoming more educated on this matter and as a whole we are all "getting back to our roots"...which is an amazing thing for farming, consumption and food culture. This effort will have major positive social, economic and environmental implications.
- Ian Knowles, Founder Spruce & Norton
In addition to sharing potential financial returns with an expanded group of stakeholders, there are a number of other reasons why the equity crowdfunding rule change could be a game-changer and why these campaigns could become a critical source of funding for entrepreneurs who are looking not just to make money, but also to change the world.
- Investing in startups is risky! Allowing for multiple stakeholders to invest increments as low as $100 across several investments diversifies their risk. This makes high risk, big-vision startups - which often have the largest potential impact – more likely to get funded
- Social Impact companies typically provide value to the community even if they do not ultimately succeed in generating a financial return for the investors. Nextdoorganics for example has already helped thousands of people make a change to a healthier diet and eat more locally grown food. When the investors are a part of the community, they all benefit.
About Nextdoorganics: Nextdoorganics operates a 1,700-member food community in Brooklyn, NY. Members get everything they need to keep their kitchens stocked with healthy foods each week. With the proliferation of food options it is difficult to know what to choose. Nextdoorganics is reducing the burden of choice and making seasonable, sustainable eating the new normal even in the concrete jungle.
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