Nexxus Lighting Announces Retail Store Prescriptive Utility Rebate Program for Array® LED Bulbs in Collaboration with American Electric Power Service Corporation

Oct 18, 2011, 08:30 ET from Nexxus Lighting, Inc.

CHARLOTTE, N.C., Oct. 18, 2011 /PRNewswire/ -- Nexxus Lighting, Inc. (NASDAQ: NEXS) is pleased to announce that it has signed a Memorandum of Understanding with American Electric Power Service Corporation (AEP Ohio) to offer in-store rebates of $10 to $15 on select ENERGY STAR® qualified Array® Light Emitting Diode (LED) bulbs.  AEP Ohio, a unit of American Electric Power (NYSE: AEP), will apply the in-store discounts to purchases made by residential consumers at participating retailers throughout its Ohio service area.

The promotion will be in effect from October 26th, 2011 through December 31st, 2011, or until funding is depleted.  The incentives are applicable to the Array R30 3000K Flood, R30 3000K Accent, and PAR38 3000K Accent models.

Nexxus Lighting is currently working on similar joint rebate programs with additional U.S. utility companies to make in-store discounts available to consumers who purchase the Array brand of light bulbs.  Nexxus is committed to providing the highest quality, most energy efficient LED bulbs in the industry.

"The LED Program is part of our gridSMART® initiative to help our residential customers use less energy, lower energy costs, conserve natural resources and protect the environment," said Jon Williams, AEP Ohio manager energy efficiency and peak demand response.  "Included among the benefits of LEDs are high energy efficiency, long operating lifetime, reduced radiant heat, directional illumination and aesthetic appearance."

"Now that our products are on retail shelves, these types of rebate programs, which promote the most energy efficient LED replacement bulbs, will help drive consumer adoption by delivering a new lower and highly competitive consumer purchase price for select Array bulbs," stated Mike Bauer, President and CEO of Nexxus Lighting.  "This is the first of similar programs we are working on across the country to continue building the Array brand and highlight our commitment to offering the best value in LED lighting to the market," concluded Mr. Bauer.

About Nexxus Lighting, Inc.

Nexxus is a leader in high performance LED replacement light bulbs under its Array® Lighting line of products.  The company holds 37 issued U.S. and foreign patents and 30 patent applications pending related to its Array® Lighting and Lumificient product offerings.  Nexxus is committed to leading edge design and introducing LED products that set the standard in the industry in terms of performance and reliability.

About AEP Ohio

AEP Ohio provides electricity to nearly 1.5 million customers of major AEP subsidiaries Columbus Southern Power Company and Ohio Power Company in Ohio, and Wheeling Power Company in the northern panhandle of West Virginia.  AEP Ohio is based in Gahanna, Ohio, and is a unit of American Electric Power.

Certain of the above statements contained in this press release are forward-looking statements that involve a number of risks and uncertainties.  Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.  Reference is made to Nexxus Lighting's filings under the Securities Exchange Act for factors that could cause actual results to differ materially.  Nexxus Lighting undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.  Readers are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those indicated in the forward-looking statements as a result of various factors.  Readers are cautioned not to place undue reliance on these forward-looking statements.

SOURCE Nexxus Lighting, Inc.