NICE Joins Customer Experience Professionals Association As Founding Corporate Member

RA'ANANA, Israel, Oct. 4, 2011 /PRNewswire/ -- NICE Systems Ltd., today announced that it has joined the Customer Experience Professionals Association (CXPA) as a Founding Corporate Member. The CXPA is a global industry trade group whose members are responsible for creating and maintaining an overall positive customer experience – which the association claims is a vital objective for any organization that offers products or services for sale.

Benny Einhorn, Chief Marketing Officer at NICE said, "NICE's commitment to customer experience is twofold. First, our number one priority is addressing the needs of our customers, and to do so we are constantly seeking to make a significant impact on their business through superior technology, business solutions and processes."

"Secondly, we are committed to improving the customer experience for our customers' customers. This is demonstrated in our recent announcement that NICE has signed a definitive agreement to acquire Fizzback, a leading provider of real-time Voice of the Customer (VoC) solutions. With the addition of Fizzback NICE is expanding the scope of its capabilities for Impacting Every Customer Interaction by redefining Customer Experience Management. Together we are creating the most complete Voice of the Customer offering, enabling our customers to more effectively capture, understand and leverage VoC as the foundation to a cross-enterprise CEM strategy," Mr. Einhorn added.

"Today's customers demand service when and how it's most convenient for them—by phone or in person, on the Web, via self-service, or in the retail branch. Offering multi-channel customer service is a must for the modern contact center. Yet, it complicates the already dizzying array of ongoing, multifaceted interactions and transactions between customers and organizations. This makes it difficult to provide a consistent and compelling customer experience across all communication channels. NICE offers a suite of Interaction Analytics-based Customer Experience solutions that empower businesses to harness their customer interactions to deliver a customer experience that differentiates them from their competitors, expands wallet-share and drives customer loyalty," Mr. Einhorn continued.

Bruce Temkin, co-founder and chair of the CXPA said, "The addition of NICE to our community as a founding member is further evidence of the company's focus on making customer experience a top priority for organizations around the world. We greatly appreciate the commitment that NICE is making to the Customer Experience Professionals Association."

NICE Enterprise Offerings address the needs of customer-centric businesses with intent-based solutions. Driven by real-time, cross-channel analytics, NICE provides solutions for increasing revenue, enhancing customer experience, improving regulatory compliance, and optimizing contact center and back office operations. NICE Enterprise solutions are implemented by contact centers of all sizes, branches, trading floors and back offices.

About CXPA

The Customer Experience Professionals Association is a global, non-profit organization dedicated to the advancement of customer experience management best practices. CXPA's members include individuals who develop, manage, optimize and envision how organizations interact with their customers. This community includes customer experience practitioners within companies, vendors who support customer experience efforts and other stakeholders in the industry. CXPA Gold Sponsors include Adobe, Confirmit, Medallia, RightNow Technologies, SapientNitro, Tealeaf Technology and Vivisimo, and Clarabridge, Inc. and ResponseTek are Silver Sponsors. For more information or to join CXPA, visit CXPA.org.

About NICE Systems
NICE Systems is the worldwide leader of intent-based solutions that capture and analyze interactions and transactions, realize intent, and extract and leverage insights to deliver impact in real time. Driven by cross-channel and multi-sensor analytics, NICE solutions enable organizations to improve business performance, increase operational efficiency, prevent financial crime, ensure compliance, and enhance safety and security. NICE serves over 25,000 organizations in the enterprise and security sectors, representing a variety of sizes and industries in more than 150 countries, and including over 80 of the Fortune 100 companies. www.nice.com.

Trademark Note: NICE and the NICE logo are trademarks or registered trademarks of NICE Systems.  All other marks are trademarks of their respective owners.  For a full list of NICE Systems' marks, please see: http://www.nice.com/nice-trademarks. 

Forward-Looking Statements

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements by Messer Einhorn, are based on the current expectations of the management of NICE-Systems Ltd. (the Company) only, and are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of the global economic environment on the Company's customer base (particularly financial services firms) and the resulting uncertainties; changes in technology and market requirements; decline in demand for the Company's products; inability to timely develop and introduce new technologies, products and applications; difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel; loss of market share; pressure on pricing resulting from competition; and inability to maintain certain marketing and distribution arrangements. For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the Securities and Exchange Commission, including the Company's Annual Report on Form 20-F.  The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law.

SOURCE NICE Systems Ltd.