NICE to Present 2010 NICE Customer Excellence Awards to Industry Leaders that Leverage NICE SmartCenter to Optimize Customer Dynamics, Achieving Outstanding Business Benefits

RA'ANANA, Israel, May 4 /PRNewswire-FirstCall/ -- NICE Systems Ltd. (Nasdaq: NICE), a leading global provider of advanced solutions that enable enterprises and security organizations to extract Insight from Interactions, transactions and evaluations to drive business performance, reduce risk and ensure safety today announced that it has selected the winners of the 2010 NICE Customer Excellence Awards. The awards recognize excellence in leveraging the NICE SmartCenter solution suite and its components for realizing real business benefits in operational effectiveness, customer satisfaction, revenue generation and technical innovation. The awards will be presented to the winners at the Interactions '10, the annual NICE Customer Conference, taking place in Dallas, on May 4-6, 2010.

The following are the winners of this year's NICE Customer Excellence Awards:

• Customer Satisfaction: Salt River Project, the third-largest public power utility in the United States, Cigna HealthCare, health insurance provider, Electric Insurance Company, a leading U.S. national provider of personal lines insurance products, and Philips/Respironics, a unit of Royal Philips Electronics and leading provider of innovative solutions for the global sleep and respiratory markets;
• Revenue Generation: GoDaddy.com, the world's #1 Web hosting provider and domain name registrar;
• Operational Effectiveness: Allconnect, a leading consumer services company, American Airlines, one of the world's largest airlines, Career Education Corp., one of the world's leading providers of quality post-secondary educational services, Contax, leading Brazilian outsourcer, fiserv/Checkfree, UK-based provider of financial electronic commerce services and products, Harte-Hanks, global leader in direct and targeted marketing, and OptumHealth, medical care solutions provider;
• Technical Innovation: Portland General Electric, provider of generated power to Northwest Oregon.

Dozens of award applications have been evaluated by leaders from across the contact center industry. Industry experts such as The Call Center Networking Group, the leading network for customer care professionals, The Call Center School, a company dedicated to the professional development of individuals in the call center industry, and Baybridge Technologies, a supplier of innovative decision support software, custom software development services, and analytic consulting to the customer contact center industry, were among the reviewers on the evaluation panel.

Among the outstanding achievements are:

• Cigna HealthCare improved customer satisfaction by being the first in its industry to offer round-the-clock coverage to subscribers, as enabled by NICE IEX Workforce Management solution;
• GoDaddy.com  raised its average per-call revenue significantly with NICE Interaction Analytics and Quality Management;
• Harte-Hanks increased efficiencies with NICE solutions in their Avaya contact center environment, resulting in higher quality assurance, productivity and more information to evaluate agent performance;
• Portland General Electric, which has a broad implementation of NICE SmartCenter solutions including the NICE IEX Workforce Management and NICE Interaction Analytics realized much more versatility by integrating its NICE and Cisco solutions.

"Our customers continue, to leverage, year over year, the unique analytical capabilities of NICE SmartCenter to improve their business performance. The NICE SmartCenter suite of solutions help them improve customer satisfaction, increasing revenue generation and enhancing operational efficiency," said Udi Ziv, President of the Enterprise Group at NICE. "We established the NICE Customer Excellence Awards to recognize these companies, each of which exemplifies how implementing the NICE Intent-to-Insight-to-Impact methodology helps optimize Customer Dynamics and enhances business and operational performance and effectiveness."

All winners are scheduled to present their success stories at Interactions '10, the annual NICE Customer Conference, in Dallas, May 4-6, 2010. For more information go to: http://www.nice.com/summit/interactions2010/index.php/.

About NICE SmartCenter

NICE SmartCenter is the premier solution suite for helping companies optimize Customer Dynamics, with unique capabilities for capturing customer and organization intent, analyzing interactions and transactions for insight, and generating impact on the interaction and the business. NICE SmartCenter includes pre-packaged business solutions that address specific business issues, powered by best-in-class functional components spanning call recording, quality management, workforce management, cross-channel interaction analytics, including speech analytics, real-time guidance, and  performance management. The business solutions capture, analyze and impact customer interactions in real time, across a variety of channels, from audio, email and chat to social media and text messaging.  The solutions include nine packaged offerings: Customer Churn Reduction, Sales Effectiveness, Customer Experience, Marketing Effectiveness, Collections Optimization, Quality Optimization, First Contact Resolution Optimization, Average Handle Time Optimization, and Compliance Management.  These solutions can be deployed on premise, in a hosted model, or via a managed service, and can be implemented stand-alone or fully integrated with customer relationship management and business intelligence solutions.

About NICE Systems
NICE Systems (Nasdaq: NICE) is the leading provider of Insight from Interactions solutions and value-added services, powered by advanced analytics of unstructured multimedia content – from telephony, web, radio and video communications. NICE's solutions address the needs of the enterprise and security markets, enabling organizations to operate in an insightful and proactive manner, and take immediate action to improve business and operational performance and ensure safety and security. NICE has over 24,000 customers in more than 150 countries, including more than 80 of the Fortune 100 companies. More information is available at http://www.nice.com.

Trademark Note: 360 degrees View, Alpha, ACTIMIZE, Actimize logo, Customer Feedback, Dispatcher Assessment, Encorder, eNiceLink, Executive Connect, Executive Insight, FAST, FAST alpha Blue, FAST alpha Silver, FAST Video Security, Freedom, Freedom Connect, IEX, Interaction Capture Unit, Insight from Interactions, Investigator, Last Message Replay, Mirra, My Universe, NICE, NICE logo, NICE Analyzer, NiceCall, NiceCall Focus, NiceCLS, NICE Inform, NICE Learning, NiceLog, NICE Perform, NiceScreen, NICE SmartCenter, NICE Storage Center, NiceTrack, NiceUniverse, NiceUniverse Compact, NiceVision, NiceVision Alto, NiceVision Analytics, NiceVision ControlCenter, NiceVision Digital, NiceVision Harmony, NiceVision Mobile, NiceVision Net, NiceVision NVSAT, NiceVision Pro, Performix, Playback Organizer, Renaissance, Scenario Replay, ScreenSense, Tienna, TotalNet, TotalView, Universe, Wordnet are trademarks and/or registered trademarks of NICE Systems Ltd. All other trademarks are the property of their respective owners.

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements by Messer Ziv, are based on the current expectations of the management of NICE-Systems Ltd. (the Company) only, and are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of the global economic environment on the Company's customer base (particularly financial services firms) and the resulting uncertainties; changes in technology and market requirements; decline in demand for the Company's products; inability to timely develop and introduce new technologies, products and applications; difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel; loss of market share; pressure on pricing resulting from competition; and inability to maintain certain marketing and distribution arrangements. For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the Securities and Exchange Commission, including the Company's Annual Report on Form 20-F.   The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law.

SOURCE NICE Systems Ltd.