Nickelback Gives a Quarter Back for Education

Band Will Donate a Quarter for Every Individual Who Pledges to Become Volunteer Reader, Tutor, or Mentor with United Way

ALEXANDRIA, Va. and DETROIT, Nov. 21, 2011 /PRNewswire-USNewswire/ -- Nickelback, in partnership with Roadrunner Records and United Way Worldwide, have announced that the band will donate a quarter to United Way education programs for every person who takes United Way's pledge between now and December 31, 2011 to become a volunteer reader, tutor or mentor for education.  People can take the pledge at liveunited.org/nickelback. 

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"We're proud to support United Way's effort to get more volunteers for education and to reduce dropout rates," commented Chad Kroeger of Nickelback.  "We look forward to the halftime show and think Detroit is a great place to kick off our 'Nickelback Gives a Quarter Back' campaign."

"Through our research with everyday people, we found that 91 percent of Americans think that communities should take greater responsibility for what's happening with our children," said Tracey Holmes, NFL partnership director at United Way Worldwide.  "We thank Nickelback for helping us to reach new audiences and their extensive fan base with our message."

Multi-platinum recording artist Nickelback is teaming up with United Way and the National Football League for the 13th annual United Way Thanksgiving Halftime Show during the first game of the NFL's tripleheader when the Detroit Lions host the Green Bay Packers on Thursday, November 24 at 12:30 PM ET on FOX.  Fittingly, the band will perform their new single, "When We Stand Together."  United Way's message is for people to LIVE UNITED® to make a difference.

To pledge to become a volunteer reader, tutor, or mentor, please visit liveunited.org/nickelback.

About United Way
United Way is a worldwide network in 40 countries and territories, including more than 1,200 local organizations in the U.S. It advances the common good, creating opportunities for a better life for all by focusing on the three key building blocks of education, income and health.  United Way recruits people and organizations who bring the passion, expertise and resources needed to get things done.  LIVE UNITED® is a call to action for everyone to become a part of the change. For more information about United Way, please visit: http://LIVEUNITED.org. 

About Nickelback
Nickelback is one the biggest rock bands in the world with sales of over 45 million worldwide, has sent 18 singles rocketing onto various Billboard charts, have won three American Music Awards, a World Music Award, a People's Choice Award, 12 JUNO Awards and earned five Grammy Award nominations.  Nickelback was the first band in Nielsen BDS history to send five singles from one album onto the CHR charts, has had over 132 million You Tube video plays, has almost twelve million Facebook likes and have sold over five million concert tickets making them one of the top live acts in the world. The Nickelback song "Burn It To The Ground" was the 3rd most played song at major league sporting events for the 2009-2010 season.  Nickelback's seventh studio record Here and Now will be released November 21, 2011, on Roadrunner Records, a Warner Music Group label.  It is the follow up to 2008's hugely successful Dark Horse, which has been certified 3-times platinum and the now classic All The Right Reasons, which spent a staggering 112 consecutive weeks in the Top 30 of the Billboard Top 200, was certified 8-times platinum in the U.S. and sold more than 11 million copies worldwide, topping charts in four countries. www.nickelback.com

About the NFL & United Way Partnership
For nearly 40 years, United Way and the National Football League (NFL) and its teams have been working together to help strengthen America's communities. Today, the NFL and United Way are leveraging resources and relationships to raise awareness about the importance of youth health and wellness and create opportunities for kids to lead healthier lifestyles. Learn more about the NFL-United Way partnership at LIVEUNITED.ORG/NFL.

About Roadrunner Records
Originally founded in 1980 in the Netherlands, Roadrunner Records earned its place as one of the most prominent international independent record labels.  Established primarily as a hard rock label, Roadrunner, a member of the Warner Music Group family of labels, now boasts depth and variety in its artists.  The label has experienced unprecedented success with multi-platinum artists Nickelback and Slipknot, platinum Theory of a Deadman, gold-certified Stone Sour and Killswitch Engage, as well as modern heavy hitters Korn, Dream Theater, Megadeth, Trivium and Opeth.  Roadrunner's current roster also includes Lenny Kravitz (via a partnership with Atlantic Records), plus such diverse acts such as up and comers Young The Giant, The Parlor Mob, Black Stone Cherry and Airbourne.  Loud & Proud Records, a label joint-venture with Roadrunner, is home to established rock acts including Rob Zombie, Lynyrd Skynyrd, Kenny Wayne Shepherd, The Steve Miller Band and KISS (Europe and select territories).  Roadrunner catalog includes now-classic albums from seminal artists such as Type O Negative, Sepultura and King Diamond. For more information about Roadrunner, visit: www.roadrunnerrecords.com.

MEDIA CONTACTS:

Nickelback:  
Julie Lichtenstein / Roadrunner Records     
[email protected]   
212-274-7500 

Maureen O'Connor / Rogers & Cowan 
[email protected]    
310-854-8116

United Way Worldwide:
Sal Fabens
[email protected]
703-836-7112, x401   

SOURCE United Way Worldwide