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Nickelson cambia radicalmente la colección a Street Couture 3.0


News provided by

Nickelson

Jun 09, 2015, 03:00 ET

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BREDA, Países Bajos, June 9, 2015 /PRNewswire/ --

La marca de moda internacional presenta nueva línea en Berlín y Ámsterdam  

La marca de moda internacional Nickelson está cambiando radicalmente su colección de este año. Denominada como Nickelson Three·Zero vuelve a sus raíces: diseños peculiares, llamativos y futuristas que el director Nick Amann y su nuevo equipo de diseño se complacen crear. Esto se incorpora a una línea urbana que Nickelson describe como Street Couture 3.0.  

La nueva colección será presentada al mundo de la moda internacional en la Panorama Fair de Berlín, del 7 al 9 de julio, y la Modefabriek en Ámsterdam, los días 12 y 13 de julio. Los primeros preestrenos de la nueva colección aparecerán en la nueva colección de invierno a finales de octubre. La colección completa de Nickelson Three·Zero para el verano de 2016 llegará en enero o febrero.

Según el director Nick Amann en los últimos años el mercado demanda dejar menos sitio para nuevos diseños de la colección Nickelson. "Eso es lo malo del éxito. Podríamos no perder mucho de colecciones anteriores, que pueden hacer soltar la inspiración y diversión en el diseño," dijo. "Siempre hemos sido un poco raros en el mundo de la moda. Creamos diseños que nos gustarían para nosotros mismos, sin transigencia. Y eso es lo que vamos a hacer de nuevo. Queremos ser prominentes, diferentes de los demás."

Nickelson se fundó en 1985 por Eddy Amann que dio nombre a su marca por su hijo Nick (Nickelson significa Nick the son). Se encargó de la compañía en 2004 y amplió el éxito de la colección de ropa de cuero masculina con moda para mujer, junior y zapatos. La marca ha visto un enorme crecimiento, hasta convertirse en una firma iniciadora de una moda en toda Europa. Hoy los productos de moda de Nickelson son distribuidos a más de 26 países y se venden en 800 tiendas de todo el mundo.

El ADN de Nickelson está caracterizado por moda contemporánea, auténtica, resistente y reconocible con diseños llamativos. Esta herencia es incorporada en la nueva colección, que - además - ha cambiado radicalmente. La etiqueta bien conocida de la marca 'establecida en 1954' cambia al nuevo '3.0'. "Comenzamos con formas y materiales nuevos, poco usuales, asimétricos, en diferentes capas. Tomamos nuestra inspiración de la forma en que la gente joven y ultramoderna de todo el mundo combina la moda y la lleva en la calle," explicó Amann.

Nota a los editores
Para más información contactar con nuestro departamento de marketing, Tel: +31(0)765231210 o mediante e-mail: [email protected]. Sitio web: http://www.nickelson.eu.
El Three·Zero oficial puede descargarse aquí:
http://www.nickelson.eu/content/3/files/main%20logo%20black.png
http://www.nickelson.eu/content/3/files/main%20logo%20white.jpg
Fotos del preestreno oficial
http://www.nickelson.eu/content/3/files/Men1.jpg
http://www.nickelson.eu/content/3/files/Woman.jpg
Teaser /Fair Invitation
https://youtu.be/VhUKz2w13Z4

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