BOSTON, Feb. 22, 2011 /PRNewswire/ -- Nicolazzo & Associates (N&A), a leading strategic communications, crisis management and public relations firm, has launched a new digital ad campaign designed to raise the firm's visibility locally, regionally and nationally.
The campaign begins on Boston.com, New England's premier, 24/7 news and information website. The full-color leaderboard ad will post at high-traffic intervals in February, March, and April, and link visitors to N&A's comprehensive website.
Aimed at Boston.com website visitors seeking general business and financial news, the two-panel ad opens with the tagline "Who is Nicolazzo?" followed by a second panel providing information about the firm's services and a website link.
Richard E. Nicolazzo, founder and managing partner, said, "Like all business segments, professional service organizations need to recognize the power of new media trends. Based on numerous surveys, businesses are increasingly relying on digital ads, online searches, and various social media outlets to help identify the resources they need.
"Although our recognition level is high among professionals and senior business executives, we anticipate the ad campaign will heighten and reinforce that awareness among numerous business prospects in the region and beyond." Mr. Nicolazzo added that other media outlets will likely be utilized later in the year.
The ad can be viewed here:
About Nicolazzo & Associates
Founded in 1975, Nicolazzo & Associates is nationally-known, award-winning strategic communications management firm that provides high-level professional counsel and related services to a diverse, national client base. The firm, founded by Richard E. Nicolazzo, practices a proprietary counseling model designed to leverage an organization's core strengths and build enterprise value. N&A has worked with a diverse client base encompassing private, public, and non-profit organizations and high-profile business executives and personalities. For more information, visit www.nicolazzo.com or see us on Facebook at www.facebook.com/pages/boston-ma/nicolazzo-associates/292291257650.
SOURCE Nicolazzo & Associates