CHICAGO, Dec. 4, 2013 /PRNewswire/ -- What does the U.S. Department of Defense spend money on? Niinja has the answer. Niinja, the new B2G marketing research tool for products purchased by the DoD, launches on December 4, 2013 at http://Niinja.co. Niinja will assist current and prospective government suppliers by answering the following questions: Which agency or military branch uses products like this? Which competitors provide similar products? Where are they located? What is the selling price? With 6.8 million items stocked by the Defense Department and 2.6 million supplier companies in the database, Niinja facilitates public transparency of military cataloging data to promote competition in the federal logistics market, specifically encouraging small business participation.

(Logo: http://photos.prnewswire.com/prnh/20131204/CG27425LOGO )

The DoD buys nearly everything, from aircraft parts to packaged foods, clothing, office supplies, and more. All catalog information is organized into a government dataset called the Federal Logistics Information System (FLIS). This dataset contains insightful market information such as item names, National Stock Numbers (NSN, FSC & NIIN), manufacturer part numbers, vendor location and contact information, purchase price, shipping and packaging data, purchasing agencies, and more. Yet despite the government's provisions, it can be difficult for market researchers to extract meaningful information. The reason for this is two-fold: the sheer size of the government-provided dataset and the outdated user interface for accessing FLIS online (WebFLIS). The potential for an improved military procurement search engine is evident.

Niinja does three main things: simplifies FLIS queries to a single search box, tracks changes in item prices over the previous year, and displays competing companies on a map. Additionally, Niinja offers hover-based tooltips for information about logistics-specific abbreviations. Finally, Niinja searches FLIS data in a fundamentally different way from anyone else, quickly providing relevant search results.

"Niinja is launching at a time when government information transparency and ease of access are on everyone's mind. Government transparency can occur only when publicly released government data is presented in an understandable format. A dataset like FLIS, with millions of records, requires visualization tools to condense data for easier comprehension," says Kabir Mehta, Niinja's software architect and founder of its holding company, Vital Axiom.

The cost of an annual Niinja subscription is $99 per user. A free trial of Niinja is offered. Affordable pricing aligns with the company's mission to make federal logistics data accessible to small businesses and the public. To sign up, visit http://Niinja.co.

About Vital Axiom:
Vital Axiom is a Chicago-based modern user experience software company. Vital Axiom was founded to provide business owners the information and tools necessary to perform competitively in the government contracting space. Vital Axiom builds custom software for both public and private sectors with a focus on extracting meaning and extrapolating trends from complex datasets. The Vital Axiom team brings together experienced professionals in the fields of government logistics databases, enterprise-level software development, and government contracting. For more information, visit http://www.vitalaxiom.com.

Contact:
Sofia Kozayeva
1-855-NIINJAS (644-6527)
info@Niinja.co

Video with caption: "Watch video overview of Niinja.co interface: How to register for a new account, search current FLIS dataset for stock-listed product information (NSN records) and government suppliers (CAGE records), and export search results." Video available at: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-20131204-CG27425-1.mp4

SOURCE Vital Axiom