Nik Gohil and RJ Bathia Combine Forces to Launch NKG Media

Jul 16, 2015, 03:00 ET from NKG Media

LONDON, July 16, 2015 /PRNewswire/ --

Nik Gohil partners with RJ Bathia to bring a fresh approach to Search Marketing. They will both assume the role of Managing Director, spearheading their London-based SEO agency as it forges into a new digital era.

"The current emphasis on content strategy and social means that SEO has become even more pivotal for brands", says Gohil. "The problem is that many brands - and even agencies - are confused about this relationship between Social, Content and SEO. Our aim is to deliver data-driven SEO campaigns that integrate all media channels".

Gohil, former Head of SEO at RAPP Media, is a powerhouse in his field having worked across three of the largest networks in the industry (Publicis, WPP and Omnicom). Taking best practice from top agencies, as well as his own insights, Gohil boasts a formidable SEO offering for NKG Media.

Bathia joins from Marsh Ltd., a global leader in insurance broking and risk management, where he quickly rose to Assistant Vice President of the Financial & Professional Lines division. With his experience in strategy, client service and advanced data analytics Bathia delivers an array of skills to feed the duo's growing ambition.  

"Nik and I have a shared vision and together have created a truly results-focused, insight-driven company", says Bathia. "Our approach sets us apart by using data, not intuition, to inform our decisions. The ability to understand the intent behind search demand underpins our success, powered by a tool exclusive to NKG Media - the Search Taxonomy".

For more information about NKG Media's innovative ideas and transparent approach please visit