Nine Wisconsin Properties Receive AAA's Top Diamond Awards in 2010

MADISON, Wis., May 19 /PRNewswire/ -- Wisconsin is home to nine lodging and restaurant properties that received AAA's highest Diamond Award ratings for 2010. One property received AAA's ultimate Five Diamond rating, while four lodgings and four restaurants received AAA's Four Diamond designation.  AAA Wisconsin recognized its top Diamond Award winners at a luncheon event at the Pfister Hotel in Milwaukee on May 19.

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The American Club in Kohler has the distinction of being Wisconsin's only AAA Five Diamond property, a status it has maintained for 25 consecutive years.  The property that once provided housing, meals and recreational facilities to immigrant employees is the Midwest's only AAA Five Diamond Resort Hotel.

The following properties received AAA's prestigious Four Diamond Award.  (Years listed are the length of time the property has been a AAA Four Diamond Award winner.)

"These nine properties know the meaning of customer satisfaction as they consistently deliver premier experiences, complete with superior personal service, first-class amenities, and impressive surroundings," said AAA Wisconsin Regional President Tom Frymark.  "They are truly the gems of Wisconsin's hospitality industry."

Of the nearly 60,000 hotels and restaurants evaluated this year by AAA across North America, just one-fourth of 1 percent attained the Five Diamond rating and just 3 percent earned the Four Diamond rating.  The highest AAA rating levels are reserved exclusively for establishments that create a remarkable experience for guests.

AAA's team of highly-trained professional tourism editors visits some 60,000 lodgings and restaurants each year — covering the United States, Canada, Mexico, and the Caribbean.  Tourism editors conduct unannounced evaluations, scrutinizing such areas as cleanliness, comfort, ambiance, and service. AAA has conducted field inspections since 1937, introducing the current Diamond rating system for lodgings in 1977 and for restaurants in 1986.  The AAA Diamond Rating Process is the only rating system that covers all of North America and includes annual property inspections.

The Diamond ratings are included in each lodging and restaurant listing in the 2010 AAA Wisconsin TourBook® guide, in print and on AAA.com.  AAA's 50 million members depend on TourBook® guides to assist them in their travel-related decisions.  An establishment's AAA Diamond rating is often the deciding factor when members choose a lodging or restaurant.

SOURCE AAA Wisconsin