WOODLAND HILLS, Calif., Nov. 14, 2016 /PRNewswire/ -- Who knew that America's deepest, darkest fear was hair loss? An overwhelming 75% of Americans are worried about losing their hair, according to a recent survey commissioned by NIOXIN, the #1 Globally Selling Salon Brand for Thicker, Fuller-Looking Hair. In the study, the brand uncovered surprising insights into thinning hair and revealed Americans' shocking lack of knowledge about the causes and solutions that are readily available to them. The study has helped shed light on a subject that so many face but is rarely discussed. With this latest trove of insights, NIOXIN hopes to deepen the conversation around this taboo topic by breaking down barriers, minimizing misconceptions and empowering those with thinning hair to seek a solution once and for all.
AMERICANS LOVE THEIR HAIR
The majority of Americans – 82% to be exact – feel that their hair is part of who they are and spend more than 279 days styling their hair throughout their lifetime. With hair being such an important attribute, NIOXIN was interested to find out just how far people would go if it meant having thicker hair. The findings? Nearly half would rather lose 25% of their salary instead of 25% of their hair, one in three would rather delete all social media if it meant they would have thick hair for the rest of their life and more Americans would rather trip walking down the aisle than have visibly thinning hair on their wedding day.
Although most Americans are worried about losing their hair, they're unaware of the key causes of thinning hair, which include the environment, medication, diet, genetics, stress and pregnancy. Connecting these dots early on is critical since thinning is the most common hair change Americans report experiencing with age. While men and women may be open to discussing other beauty issues such as weight and skincare, hair loss is generally swept under the rug because Americans are giving up hope when it comes to keeping their hair. The survey revealed that thinning hair is thought to be inevitable, with 46% of Americans thinking there's nothing they can do to prevent their hair from thinning.
BATTLE OF THE SEXES
Men and women are not created equal when it comes to hair loss. Men have a variety of concerns when they're young, but anticipating their hair thinning is not one of them. The study found that, while men are actually more likely to wish they had thicker hair and to experience thinning hair, they're also more likely to believe it'll never happen to them. When their hair inevitably starts to thin, feelings of being blindsided contribute to an overall pessimistic outlook, with 46% of men believing it's too late to treat thinning hair once it has started, compared to 33% of women.
For women, over half (57%) of new moms experience significant changes in their hair after giving birth, one being post-partum hair loss. And while they were prepared for the sleep deprivation and endless diaper changes that come with a new baby, over half of new moms did not hear or talk about port-partum hair loss while pregnant, and 59% of women didn't even know having a child could cause hair loss. Whether it's finding products for this post-partum hair loss —which 64% wish they had help with — or having their friends warn them about it, a majority of moms are looking for guidance on this touchy topic. Having open and honest conversations about pregnancy and hair loss could even prevent some tears, as two in five (41%) new moms report having cried about post-partum hair loss.
AMERICA'S BIGGEST HAIR WISH
"Thicker hair" is America's biggest hair wish, more so than a different hair texture, style, length, or color. Many Americans think those blessed with thick hair are more attractive, confident, and successful; some even go so far as to speculate that those with thick hair have more sex and money. It's no surprise then that three in five (60%) Americans want thicker hair, and nearly half admit they'd cry if they started noticing their hair visibly thinning.
While many believe thinning hair can be treated successfully, four in five (83%) who've experienced it do not take measures to treat it, often because they assume that once thinning hair happens it's too late for treatment. Armed with these statistics about the nation's biggest thinning hair fears, challenges and viewpoints, NIOXIN salons and stylists across the country are ready to help educate men and women on the preventive measures, causes and solutions for thinning hair. NIOXIN is committed to developing products that deliver noticeable results, including six System Kits and stand-alone treatments that address thinning hair in different combinations for truly customized answers. The three-part systems (cleanser, scalp therapy and treatment), additional treatments and styling products are based on NIOXIN's skincare-inspired approach to hair and are formulated with patented technologies and custom-tailored ingredients to deliver the appearance of thicker, fuller hair. NIOXIN products are available at salons and specialty beauty stores nationwide. For more information visit www.nioxin.com.
KRC Research conducted the Nioxin survey via an online survey of a total of N=1,471 US adults ages 18+ from June 6-June 20, 2016. N=1,000 interviews were conducted among nationally representative adults ages 18+ in the US, with an oversample of up to n=300 new moms (has given birth in the past 12 months), and an oversample of up to N=319 African Americans.
WELLA products help make beauty dreams real every day for millions of stylists and consumers worldwide. WELLA's brands are distributed in more than 180,000 salons across the globe, and include Sebastian Professional®, Koleston Perfect by Wella Professionals®, Color Touch by Wella Professionals®, Blondor by Wella Professionals®, Wella Color Charm®, Clairol Professional®, Kadus Professional® and Nioxin®. Exceptional products, inspiring education and unique salon business-building programs make WELLA a world leader and expert in hair and beauty.
About Coty Inc.:
We celebrate and liberate the diversity of your beauty. Coty is one of the world's largest beauty companies with approximately $9 billion in revenue. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands. Coty is the global leader in fragrances, a strong number two in professional salon hair color & styling, and number three in color cosmetics. Coty operates three divisions – Coty Consumer Beauty, which is focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as Cover Girl, Max Factor and Rimmel; Coty Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Coty Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professionals and OPI. Coty has over 20,000 colleagues globally and its products are sold in over 130 countries.
Coty and its brands are committed to a range of social causes as well as seeking to minimize our impact on the environment.
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