NiP Energy Dip Offers Healthy Alternative to Smokeless Tobacco

AMELIA ISLAND, Fla., Oct. 5, 2011 /PRNewswire/ -- A new energy product is helping smokeless tobacco users break the grip of nicotine addiction while boosting their energy.

NiP Energy Dip is made of 100 percent natural ingredients and gives smokeless tobacco users a viable alternative when trying to kick the nasty habit of dipping and chewing tobacco products. Fortified with vitamin B-12 and niacin, NiP Energy Dip contains caffeine, which gives users energy to replace the buzz tobacco consumers crave from nicotine.

The original concept for NiP Energy Dip grew out of a conversation Lee Lewis had with his daughter when she saw him taking a dip of chewing tobacco. She cried for her father to end the habit he picked up at the age of 12 while serving as a batboy for a college baseball team.

"My daughter Sarah said, 'Daddy, if you don't quit dipping tobacco, you're going to die,' which motivated me to do some research," said Lewis, CEO of Priority Vision, Inc., makers of NiP Energy Dip. "NiP Energy Dip gives smokeless tobacco users a fresh alternative that could save their lives and help them break the grip that nicotine has over them."

Research shows that more than 14 million Americans use smokeless tobacco, which had sales of $4.5 billion last year. Ninety-five percent of smokeless tobacco users are male and thirty-three percent of male users are under 21.

Customers from as far away as Germany and multiple Canadian provinces see the benefits of using NiP Energy Dip, as well as 49 U.S. states, except Rhode Island. Single cans of NiP Energy Dip, which resemble smokeless tobacco product packaging, can be purchased online at http://www.nipenergydip.com/ for $5 each plus shipping. Six-packs are $29.94 each and 12-packs are $54.99 each, and these get free shipping in the continental U.S.

Since its launch, NiP Energy Dip has been flying off the shelves of 47 Florida convenience stores, where it is growing a following. S&S Food Stores, a Lake City-based chain, decided to carry NiP Energy Dip after researching the product and sharing a few samples with customers.

"It's a viable product, and I think it has a good future," said Keith Brown, vice president of marketing for S&S. "I've seen many other alternatives to smokeless tobacco, but they never give the consumer the lift they want from tobacco. NiP gives the user a healthy boost of energy."

Brown, who also serves on the Safe & Drug-Free Schools Council for Columbia County, sees NiP Energy Dip as a means of preventing kids from beginning an unhealthy habit.

NiP Energy Dip has also made its debut in Major League Baseball via the Tampa Bay Rays. While researching alternatives to smokeless tobacco for Rays club members, team dentist Kevin Schapley called Lewis and set up a meeting to learn more about the product.

"I know the impact of smokeless tobacco on the gums, and I want to help these guys break this habit and maybe fend off a dread disease, such as mouth or throat cancer," Schapley said. "My passion in life is to help people live a healthy lifestyle, starting with their dental health, and I see NiP Energy Dip as one way to help them back on the road to a healthy lifestyle."

Image:

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For additional information, interview and image requests, contact public relations firm, AXIA Public Relations at 866-999-2942, ext. 700.

News Contact:
Jason Mudd, APR
AXIA PR for NiP Energy Dip
904-425-6652, ext. 309

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE NiP Energy Dip