NEW YORK, April 26, 2011 /PRNewswire/ -- NIS HOLDINGS CORP. (OTC: NISC.PK) announced today that the Company has partnered with WASABI RABBIT to create and design the portal for the card program which is still being branded. WASABI RABBIT will also be developing the digital strategy and marketing, as well as all digital advertising of the brand and the program. The brand is scheduled to be unveiled in the coming week.
Vasiliki Anagnostou, Director of NIS Holdings, said, "One of the crucial elements in choosing a partner is looking at their track record. When seeing WASABI RABBIT's portfolio, including brands such as Lending Tree®, Novartis®, Merck®, Samsung®, SONY®, Chanel®, and the list goes on and on, you immediately know you have made the right choice."
"WASABI RABBIT was an ideal choice when it came to choosing a partner for our digital strategy," said Chris Kiltsikis, president of NIS Holdings, and continued, "they are committed to influencing consumer behavior and creating brand favorability. They build on their collective experiences and industry best practices to deliver the kind of results we were looking for." Among the tasks WASABI RABBIT will be taking on is creating both the iPhone® and Android® applications for the program. These apps will use GPS functionality to find the closest stores, restaurants, etc. and give the user information on each merchant in the network as well as other functionalities.
Work has commenced on many of the projects within the Alpha Dynamic card program, and NIS Holdings Corp. will soon be communicating the date that the program will be launched in Manhattan.
About WASABI RABBIT
Wasabi Rabbit is a full-service digital communications agency that creates breakthrough digital experiences connecting brands and consumers. Built upon research-based consumer insights, our engagement models spring from our understanding of the markets we serve and the trends that influence them. Our global network of passionate strategy, creative and media experts deliver one goal to our clients: Quality digital experiences, on strategy, on brand, on budget, on time...every time.
Learn more at www.wasabirabbit.com
About NIS Holdings Corporation
NIS Holdings Corp. is registered in Reno, Nevada and headquartered in New York City. The Company specializes in the acquisition of firms in profitable markets with high-potential and capable of achieving sustainable growth.
NIS Holdings is a public company trading on the OTC under the symbol NISC.
About Alpha Dynamic Group Inc.
Alpha Dynamic Group, a subsidiary of NIS Holdings, has conceived a unique added-value loyalty card plan that reaps exceptional benefits for every participant in the process. The Alpha Dynamic Group's Cash Back Card program will provide the infrastructure and client services support necessary for retailers eager to retain and attract new customers.
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SOURCE NIS Holdings Corp.