Nissan Sharpens its Racing Edge at Barbican Turbo 2010

ABU DHABI, UAE, August 17, 2010 /PRNewswire/ --

- Approved NISMO Street-Tuned Accessory Parts for Iconic 370z Sports car Feature on the NISMO Stand at Barbican Turbo 2010

The Nissan 'Z' sports car needs little introduction. Nissan's iconic sporty coupe lives in the sweet spot of performance, style and value, a position that Nissan invented with the original Z back in 1970.

The Nissan Z has also become synonymous with the tuning market the world over thanks to a readily available supply of aftermarket parts and the car's high profile on a number of video driving games offered across a range of popular gaming platforms.

In partnership with this year's 'Barbican Turbo' show at ADNEC, Abu Dhabi, 7/8/9th October, Nissan Middle East will feature its own factory approved 'NISMO' tuning parts for the latest 370Z sports car.

Established in 1984, NISMO - or Nissan Motorsports International - is the company's wholly-owned racing division dedicated to the design and development of Nissan race and rally cars for entry into many domestic and international race series around the world. NISMO is the performance brand of Nissan known throughout the world in providing extreme performance Nissan parts and vehicles to customers with products derived from state-of-the-art technology and know-how cultivated through motorsports activity. Now, these NISMO accessories are made available for 370Z customers under the convenience of Nissan's regular warranty.

The Nissan 370Z Coupe can be equipped with a selection of NISMO parts which have been carefully developed to offer the same durability, quality, fit and finish to comply with Nissan's quality standards. The parts can be ordered and professionally fitted by Nissan dealers.

The selection of NISMO body parts not only make the 370Z Coupe look more aggressive, they have also been wind tunnel tested to improve aerodynamic flow over the car's body and increase down force to enhance handling at high speed.

The complete NISMO 'Aero kit' for the 370Z Coupe includes a front chin spoiler, side sill protector, rear deck lid spoiler and rear bumper under protector.

Even sportier handling can assured by ordering the NISMO 'S-tune' sports suspension system which includes a specially developed spring and shock absorber package and new front and rear anti-roll bars. When fitted, the NISMO 'S-tune' kit reduces the overall height of the 370Z Coupe by 10mm with dynamic improvements, resulting in a more neutral and balanced handling vehicle.

For a sportier exhaust note, increased horsepower and a great look, the NISMO sports tuned exhaust system features larger diameter exhaust pipes for higher exhaust gas flow while still complying with international standards on noise levels.

Finally, the full NISMO look can be completed with special forged aluminium alloy 5 spoke 19-inch 'Rays' brand wheels which by being significantly lighter than the standard wheel offer improved braking response due to their reduced mass.

"We are excited to be partnering with this year's Barbican Turbo event as we believe it's the right platform to showcase our official NISMO accessory parts for the iconic new 370Z sports car" commented Yuta Yamazaki, Manager in the Nissan Middle East marketing department. "We hope to talk to many Nissan Z fans during the show and get their feedback on this initial range of parts we are offering for the first time in the region" he concluded.

As part of the pre-publicity build up for the event, Barbican Turbo will stage a travelling road show in Dubai featuring a selection of sporty Nissan models which will stop at the JBR Walk area in Dubai Marina on 23/24/25th September and 30th September/1st/2nd October. The three day event itself commences at ADNEC from 7th through 9th October.

Completing the Nissan flavour at Barbican Turbo, fans of the sport of drifting can also check out demonstrations by 'Team Orange' from Japan who compete in the D1 Grand Prix series using versions of the legendary Nissan GT-R supercar.

Tickets are now on sale for the event through http://www.timeouttickets.com and with limited spaces available, UBM is inviting potential sponsors and exhibitors to take part in Barbican Turbo 2010; for more information contact Matt Tarrant on +971-(0)-2-06-4471 or [email protected]. Also, follow Barbican Turbo on Twitter @Barbican Turbo and join the Barbican Turbo Facebook group.

Notes to the editor

For more information please see http://www.barbicanturbo.com or the Nissan Media Channel on http://www.nissan-me.com

About Barbican Turbo:

Barbican TURBO the Middle East's premier custom car and bike show and includes custom cars, modified cars, car tuning and motorsports. Barbican Turbo is organised by UBM Middle East, and is one of the four founding partners of the Abu Dhabi National Exhibition Company.

Barbican TURBO: the Ultimate Auto Fest will cover a range of areas, providing both trade visitors and consumers everything they need to modify either their or their clients' vehicles, including;

    - Tuning and Performance (air intakes, exhausts, turbochargers;
      all aftermarket engine parts)
    - Restyling and Accessories (body kits, carbon fibre bonnets and
      spoilers, graphics, aftermarket front and rear lights, tints, paints,
      suspension, dress-up parts for exterior, interior and the engine-bay)
    - Car Care and Accessories (shampoos and polishes, oils and lubes
      etc)
    - Mobile Electronics and Technology (I.C.E - In Car Entertainment,
      stereos, TV screens, DVD players, radar detectors, alarms etc)
    - Aftermarket Wheels and Tyres (chrome wheels, racing wheels, SUV
      wheels, and all types of tyres)
    - Tools and Maintenance (all the equipment related to the
      servicing, modifying and maintenance of vehicles)
    - Business Services (such as specialist car and bike insurance
      companies and brokers)

About Nissan Middle East:

Nissan is a leading automotive brand in the Middle East. It boasts one of the most popular and successful vehicle line-ups in the region. Nissan Motor Co. Ltd. became the first Japanese car manufacturer to establish a regional Middle East HQ in June 1994. Nissan operations cover over 20 countries across the region making it one of the largest representations in the Middle East amongst Japanese automotive brands. Nissan reported its best ever Middle East regional sales results for the financial year 2008 with the company and its distributors achieving over 200,000 sales.

    For media enquiries please contact:

    Barbican Turbo
    Abdul Karim Samaan
    Grayling Momentum
    +971-4-390-1630
    [email protected]

    Nissan Middle East FZE
    Hakam Kherallah
    Senior Manager
    Corporate Communications Department
    Nissan Middle East FZE
    Tel:    +971-4-881-7500
    Fax:    +971-4-881-9747
    Mobile: +971-50-240-2526
    E-mail: [email protected]

    Vivian Hawat
    Ketchum Raad Middle East
    Tel:    +971-4-425-8800 ext. 8976
    Mobile: +971-50-567-6132
    E-mail: [email protected]

SOURCE United Business Media (UBM Middle East)