Nitto® Tire Launches the Digital Passport Program and More at the 2011 SEMA Show

Oct 26, 2011, 13:37 ET from Nitto Tire U.S.A. Inc.

LAS VEGAS, Oct. 26, 2011 /PRNewswire/ -- SEMA Show -- Nitto Tire U.S.A. Inc., a leading developer of performance tires for enthusiasts, announced today several exciting products and initiatives that will make their debut at the 2011 SEMA Show at the Las Vegas Convention Center on November 1-4, 2011.  

The Nitto® Digital Passport Program is designed to assist press during the show to make their visit to the Nitto booth relaxed and informative.  Knowing that the week at SEMA is filled with numerous meetings leaving editors short on time, this program is intended to make editor engagement with Nitto Tire even better. Whether gathering information on new products, photographing vehicles or learning about new sizes and specs, the Nitto Tire Digital Passport will make the booth visit quick and engaging.  Using one of 13 interactive tire displays, media can have custom information delivered to them while touring the booth. To be a part of this unique, interactive show experience, editors will need to pre-register online at .  Members of the media who are one of the first 100 to pre-register for the Digital Passport program will receive a special welcome gift upon check-in to the Nitto SEMA booth.  

Being unveiled for the first time at SEMA is the all-new Motivo™, an active all-season UHP tire. Motivo will be available for many 17"-20" rim diameter applications and will be offered with a W and Y speed rating.  The Motivo is backed by a 60,000 mile limited treadwear warranty, which is the industry's highest mileage warranty for W and Y speed rated UHP tire.  The large tread blocks enhance cornering performance while a continuous center rib improves high-speed stability.  It also features 3D Multi-Wave sipes and fin sipes which help provide additional traction in winter conditions. The four circumferential grooves and open lateral slits aid the evacuation of water.  

To reward their ever-growing fan base of currently 392,000 Facebook fans, Nitto tire has launched the Nitto Tire Fan Drive Sweepstakes.  A unique opportunity that will allow Facebook fans of Nitto Tire to design a custom vehicle that could be given away as the grand prize. The contest, which runs from September 6-December 31, encourages fans to design custom vehicles online and will award one randomly selected fan the most popular vehicle combination submitted throughout the four month long contest.  Community members will be able to select the wheels, a custom Nitto graphics package and the Nitto tires of their choice to create the ultimate custom ride.  To enter, designers must be a fan of Nitto Tire on Facebook and click on the Fan Drive Sweepstakes Tab.  While fans can submit an unlimited amount of designs, they can only enter once into the sweepstakes. Fans can check out the contest in the SEMA booth as it will be showcased on a custom car cover.    

For complete sweepstakes rules and more information please visit

Visit Nitto at SEMA in booth #40029 in South Hall.  

About Nitto Tire

Nitto Tire ( develops performance tires for all uses, including racing, off-road and street. Using state-of-the-art manufacturing and testing facilities in both Japan and the United States, Nitto provides innovative and high-quality performance tires for the most demanding automotive enthusiasts. For more information about Nitto or its products, visit the company's web site or contact the company directly.  Nitto is a registered trademark of Nitto Tire U.S.A. Inc., located at 5665 Plaza Drive, Ste. 250, Cypress, CA 90630.

Contact: Marina Beck/Irving Der
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SOURCE Nitto Tire U.S.A. Inc.