Nitto Tire U.S.A. Inc. Hits 5 Million Fans on Facebook, Continues Innovative Engagement Strategies

CYPRESS, Calif., Nov. 27, 2013 /PRNewswire/ -- Nitto Tire, a leading innovator in high performance and off-road tires, has achieved a new social media milestone by hitting 5 million fans on Facebook. Reaching this benchmark sets a brisk pace of growth, with the 3-million fan mark having been gained less than a year ago.

"We are truly delighted by this accomplishment in our social media efforts," said Keiko Brockel, president of Nitto Tire U.S.A. Inc. "More than ever, we are driven to live up to our tagline, Fueled by Enthusiasts. Upholding the commitment we've made to our fans, we will continue to deliver innovative products that they demand and provide them the opportunity to become a part of the community that drives many of our actions."

Nitto's success has been attributed to unique engagement strategies. Such programs include the Nitto Ambassador Program where fans are empowered to speak on behalf of the brand, a live multi-player mobile drag racing game, "Racing Rivals," and a proprietary automotive interest blog, DrivingLine.com. Utilizing such tools, Nitto has generated a loyal community with fan engagement that goes beyond the traditional likes, shares and comments that exist in the social network platform.

Nitto's latest fan outreach is an Auto Enthusiast Day, which invites both online and offline brand advocates to help celebrate Nitto's social media landmark. Nitto Tire will be hosting this enthusiast car show and meet & greet on Dec. 7, 2013, at the Auto Club Speedway in Fontana, Calif. The open invite event will host numerous automotive aftermarket brands and local car clubs that support the core automotive enthusiast lifestyle and a celebration of the culture that Nitto has helped cultivate through drifting and off-roading exhibitions and ride alongs.

Information on Nitto Tire U.S.A. Inc. and its products can be found on the web at www.nittotire.com, on Facebook at www.facebook.com/NittoTire and on Twitter at @NittoTire.

For more information on the Nitto Auto Enthusiast day, visit AutoEnthusiastDay.com.

About Nitto Tire U.S.A. Inc.
Nitto Tire (www.nittotire.com) develops performance tires for all uses, including racing, off-road and street. Using state-of-the-art manufacturing and testing facilities in Japan and the United States, Nitto provides innovative and high-quality performance tires for the most demanding automotive enthusiasts. For more information, visit the company's website or contact the company directly. Nitto is a registered trademark of Nitto Tire U.S.A. Inc., 5665 Plaza Drive, Ste. 250, Cypress, Calif., 90630.

SOURCE Nitto Tire U.S.A. Inc.