NIVS Expands Presence in China Market

Jun 29, 2010, 08:00 ET from NIVS IntelliMedia Technology Group, Inc.

HUIZHOU, China, June 29 /PRNewswire-Asia-FirstCall/ -- NIVS IntelliMedia Technology Group, Inc., ("NIVS" or the "Company") (NYSE Amex: NIV), a consumer electronics company that designs, manufactures and sells intelligent audio and visual products, today announced recent developments in the Company's efforts to expand its presence within the China domestic market.

In April of this year the Company established a telecommunications sales and marketing branch located at the Time Wealth Building in the Shenzhen Central Business District. The location is ideally located as it offers easy access to a vast number of customers and potential customers.

Additionally, the Company's Multimedia Sales and Marketing branch has expanded and relocated to Poly Guangzhou International Convention and Exhibition Centre, located in Guangzhou, the capital city of Guangdong Province. This new branch location began operation on June 29, 2010 and is anticipated to help increase sales of the Company's audio visual and telecommunications products.

Mr. Tianfu Li, Chairman and CEO of NIVS, commented: "We intend to increase awareness of the NIVS brand throughout China with the intent to expand our market share in this, our home market. We will continue to take the initiatives we deem appropriate to achieve our goal of making NIVS a brand that the Chinese consumer turns to with confidence."

About NIVS IntelliMedia Technology Group, Inc.

NIVS IntelliMedia Technology Group is an integrated consumer electronics company that designs, manufactures, markets and sells intelligent audio and video products in China, Greater Asia, Europe, and North America. The NIVS brand has received "Most Popular Brand" distinction in China's acoustic industry for three consecutive years, among numerous other awards. Ranked 43rd on Forbes' Top 100 Chinese Research and Development Companies, NIVS has developed leading Chinese speech interactive technology, which forms a foundation for the Company's intelligent audio and visual systems, including digital audio, LCD televisions, digital video broadcasting ("DVB") set-top boxes, peripherals and more.

Safe Harbor Statement

This release contains certain "forward-looking statements" relating to the business of the Company and its subsidiary companies. These forward looking statements are often identified by the use of forward looking terminology such as "believes, expects" or similar expressions. Such forward looking statements involve known and unknown risks and uncertainties, including, but not limited to the Company's ability to timely deliver products; the Company's ability to timely develop and market new products; the Company's ability to continue to borrow and raise additional capital to fund its operations; the Company's ability to accurately forecast amounts of supplies needed to meet customer demand; exposure to market risk through sales in international markets; the market acceptance of the Company's products; exposure to product liability and defect claims; fluctuations in the availability of raw materials and components needed for the Company's products; protection of the Company's intellectual property rights; and changes in the laws of the PRC that affect the Company's operations. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including the discussed above and in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (www.sec.gov). All forward-looking statements attributable the Company or to persons acting on its behalf are expressly qualified in their entirety by these factors other than as required under the securities laws. The Company does not assume an obligation to update these forward-looking statements.

    For more information, please contact:

    Company Contact:
     Jason Wong
     Vice President Investor Relations
     Tel:   +86-138-2991-6919
     Email: jason@nivsgroup.com

    Investor Contact:
     United States & Canada
     BPC Financial Marketing
     John Baldissera
     Tel: 1-800-368-1217

SOURCE NIVS IntelliMedia Technology Group, Inc.