NIVS IntelliMedia Announces Availability of Marketing Material and Images of N61 Mobile Phone Selected by China Mobile

HUIZHOU, China, Feb. 23, 2011 /PRNewswire-Asia-FirstCall/ -- NIVS IntelliMedia Technology Group, Inc. ("NIVS" or the "Company") (NYSE Amex: NIV), a comprehensive consumer electronics company that designs, manufactures and sells intelligent audio and visual products and mobile phones, announces availability of marketing material and pictures of the NIVS N61 mobile phone selected by China Mobile Limited (NYSE: CHL), the largest mobile phone carrier in China.

(Logo: http://photos.prnewswire.com/prnh/20110210/CN46352)

The NIVS N61 model is a mobile phone designed for young children. It has security features that allow parents to track their children's location through its built in GPS. The N61 is being marketed through select China Mobile stores in mainland China.  A marketing poster is being sent to all distributors and stores that are selling the product.

To view the marketing poster, as well as various digital pictures of the NIVS N61 mobile phone, please click on the following link: http://www.trilogy-capital.com/autoir/niv_autoir.html

"As part of our goal in keeping investors informed with the company's operations in China, we are releasing this marketing material and digital photos of the N61 to provide people with the look and feel of the final product," said Tianfu Li, NIVS' Chairman and CEO.  "NIVS is thrilled about our recent N61 contract with China Mobile.  Not only is China Mobile the largest carrier in China, with 589 million customers, they have robust distribution channels and a mobile network that covers nearly the entire population.  We believe the N61 will be well received in China due to its kid-friendly design and customizable family settings so parents can control how their young children use the phone."

The N61 model mobile phone from NIVS has a 1 inch color TFT screen.  It works on the GSM 900 and DCS 1800 bands, has advanced and customizable family settings, and it has a kid-centric number pad with only six digits.  These numbers are designed for use as speed dial keys so young children can easily and safely call parents, relatives, and parent-approved friends, while being restricted from dialing unknown numbers. The phone is fully compliant with China Mobile's GSM network, which covers 97% of China's population.

NIVS is implementing various corporate growth initiatives for 2011, with a particular focus on its fast-growing mobile phone business, and is committed to establishing itself as China's preeminent integrated consumer electronics company.  The Company will continue to focus on innovative research and development and expects to expand its product portfolio with the types of consumer electronics devices that are growing increasingly popular in China and in other high growth markets in Asia.

About NIVS IntelliMedia Technology Group, Inc.

NIVS IntelliMedia Technology Group (NYSE Amex: NIV) is an integrated consumer electronics company that designs, manufactures, markets and sells intelligent audio and video products and mobile phones in China, Greater Asia, Europe, and North America. The NIVS brand has received "Most Popular Brand" distinction in China's acoustic industry for three consecutive years, among numerous other awards. NIVS has developed leading Chinese speech interactive technology, which forms a foundation for the Company's intelligent audio and visual systems, including digital audio, LCD televisions, digital video broadcasting ("DVB") set-top boxes, peripherals and more.

For comprehensive investor relations material, including fact sheets, research reports, presentations and video (as they become available), please follow the appropriate link: Investor Relations Portal and Investor Fact Sheet.

For additional information, please visit: www.nivsgroup.com/english

Safe Harbor Statement

This release contains certain "forward-looking statements" relating to the business of the Company and its subsidiary companies. All statements, other than statements of historical fact included herein are "forward-looking statements" including statements regarding: the Company's business and operations; business strategy, plans and objectives of the Company and its subsidiaries; and any other statements of non-historical information. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

SOURCE NIVS IntelliMedia Technology Group, Inc.