No Discount? Holiday Sales Double for Home Security Retailer
SimpliSafe Inc. reports online sales of its home security systems doubled ahead of Cyber Monday, even without discount offers
BOSTON, Nov. 23, 2010 /PRNewswire/ -- SimpliSafe Inc., the leading online retailer of home security systems (http://SimpliSafe.com), has reported that online sales have doubled this November. The increase came even without the company offering the deep discounts holiday shoppers are now accustomed to finding online.
Influential researchers like comScore have predicted that online sales will rise by 9% this year. The growth is surging mostly due to deep discounting. Black Friday discounts have been leaked online and Cyber Monday deals are around the corner.
SimpliSafe Inc. has bucked the holiday discounting trend and has held its pricing steady. Even so, sales of its wireless security systems have risen much more than 9%; they have doubled.
"The truth is SimpliSafe offers a Black Friday or Cyber Monday deal every day of the year. The holidays are no different. We sell direct to our customers online so we're able to offer the industry's best pricing," says SimpliSafe CEO Chad Laurans.
The company attributes the growth to two factors. One is that the holidays historically bring a spike in burglary and many Americans naturally seek greater peace of mind this time of year. Another more important trend fueling SimpliSafe sales is that consumers are increasingly turning to the Internet to find the best deals.
"I'm excited that consumers are looking to the web for deals. Whenever I hear about customers doing research that is music to my ears, because we always win in that scenario. We are hands down the best security system in terms of price, features and quality," says Melina Martinez, Director of Sales and Marketing at SimpliSafe.
About SimpliSafe Inc.
SimpliSafe is a simple, secure home security system. Using entirely wireless components, the alarm system can be easily customized and installed by a homeowner or renter. SimpliSafe also provides nationwide alarm monitoring services. To read home security reviews visit http://SimpliSafe.com/reviews
SOURCE SimpliSafe Inc.
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