ARLINGTON, Texas, June 18 /PRNewswire/ -- In advance of the highly anticipated opening of Disney's Toy Story 3 today, Panini America (www.paniniamerica.net) has launched its marketing efforts to introduce the Official Toy Story 3 Sticker Album/Stickers Collection. The Disney Toy Story 3 album is designed to encourage the fun family-friendly activity of sticker collecting.
The official Toy Story 3 Sticker Album features stickers of the Toy Story series' favorite characters including Buzz, Woody, Jessie and Bullseye and introduces new characters from the movie such as Lots-o'-Huggin' Bear, Buttercup, Trixie and Mr. Pricklepants that are destined to be fan favorites. The 40-page album features 180 stickers and depicts scenes from the Toy Story 3 movie.
Highlights of Panini's Toy Story 3 marketing efforts include:
- Radio advertising campaign and national print
- Sampling at Toy Story 3 promotional events nationwide
- Distribution of more than 150,000 Toy Story 3 Sticker Albums at movie theatres nationwide
- Toy Story 3 broadcast ads airing at movie theatres nationwide in advance of the movie
"It's been 15 years since the release of the first Toy Story movie and a whole generation of Toy Story fans have grown up, with the opening of Toy Story 3 this weekend a new generation of kids will be introduced to Buzz and Woody," said Mark Warsop, CEO of Panini America. "The Toy Story 3 Sticker Collection/Album is a way to hold on to the excitement of the movie for fans of all ages and a family-friendly activity."
The Toy Story 3 Album and Sticker packets (8 stickers per packet) are available at major U.S. retailers including Walmart, Target and Toys R' Us and retails for a suggested retail price of $1.00. Panini sticker collecting is a fun, easy way for kids to collect their favorite Toy Story 3 characters and scenes from the movie. On the back of every sticker is a number that tells collectors where the stickers go in the album. Every sticker space in the album features a number.
The Panini Group, established almost 50 years ago in Modena, Italy has subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectables and is the leading multi-national publisher of comics, children's magazines and Manga in Europe and Latin America. Panini has distribution channels in more than 100 countries and employs a staff of over 800. For more information visit us at www.paniniamerica.net or www.paninigroup.com
SOURCE Panini America