MIAMI, June 3, 2020 /PRNewswire/ -- Noa Kai, a Miami-based swimwear brand today announced the launch of its e-commerce boutique with a novel concept—giving away its products rather than focusing and promoting sales. Conceived by Noa Kai founder Mari Suyama, the unique Elevated Brand Ambassador Program was designed to increase awareness of the swimwear line by designing a program for Noa Kai ambassadors to earn additional income and expand a community of like-minded entrepreneurial women with a passion for swimwear and travel.
"Throughout my career, I've been motivated and supported by strong female entrepreneurs who always found creative ways to give back to the very community they were targeting with their products and services," said Mari. "This 'elevated' brand ambassador program reflects our sense of philanthropy and giving back. Given the financial impact of COVID-19, we felt it was the right thing to do to provide an incentive-driven giveaway and offer a helping hand to lessen the financial stress so many are experiencing."
Exclusive invites to Noa Kai photoshoots and events around the world (airfare provided)
COVID-19 has resulted in a dramatic shift in traditional employment trends, which is best exemplified by the highest unemployment rates in more than a century prior to the outbreak. Twenty-five to 35% of the workforce will be working from home multiple days by 2021, according to Global Workplace Analytics. Noa Kai's Elevated Brand Ambassador Program is designed to not only provide female entrepreneurs supplemental income, but give participants hope for a better future.
"With the expansion of digital businesses, females of our generation grew up with aspirations to become their own boss," said Mari. "Because of COVID, all of the major swimwear brands are going online out of necessity to stay in business. Our Elevated Brand Ambassador Program provides budding entrepreneurs the opportunity to earn from home and explore the world of content creation without investing their own money in a new business." Websites are now replacing conventional storefronts and Noa Kai is leading the way with its innovative marketing campaign to broaden the reach of its brand.
Noa Kai is created, designed, and operated by mother-daughter duo Mika and Mari Suyama, who spend their time between Miami, Hawaii, Tulum, and Toronto. The brand grew out of their shared love—and obsession—for tropical adventure and the nomadic lifestyle. Their mutual belief is that launching a brand should be more than profit and loss. Tough times made the Suyamas rethink why they were launching Noa Kai and think about the women who have inspired them AND impacted their swimwear designs. Its corporate mission is focused on embracing a community of female entrepreneurs—some of whom are struggling financially—and focus on giving back rather than focusing completely on sales.
"We believe our program serves many purposes, the most important of which is uplifting female entrepreneurs to partner with Noa Kai, and building a global swimwear brand unlike any other," said Mari. "We are in a unique position to launch a versatile and unique swimwear brand AND provide an opportunity for those in a difficult position to earn income."
Noa Kai is an interpretation of the Hawaiian words NOA (freedom) and KAI (sea). The brand was designed for the modern explorer. Experiencing freedom—fleeting or prolonged—breaking away from the everyday immersed in a new place and new culture is what Noa Kai is about. Even with COVID-19 impacting travel and leisure, the mother-daughter duo is confident that launching a positive, motivational Elevated Brand Ambassador Program will encourage aspiring female entrepreneurs of different backgrounds to pursue their dreams and start exploring once again.