SCOTTSDALE, Ariz., March 31, 2014 /PRNewswire/ -- Scottsdale, AZ based company NOHO, Inc. (OTCQB: DRNK) announced today that they have signed a partnership deal with Early Light Industrial to form NOHO Asia. This exclusive partnership agreement will allow NOHO to now distribute its premium and functional lifestyle beverages throughout Asia – including Hong Kong, Macau, Singapore, Taiwan and main land China. Early Light is the largest manufacturer of toys in the world manufacturing for companies such as Mattel and Hasbro as well as a significant player in the consumer products sector. The company was founded by current CEO and chairman, Dr. Francis Choi. In January of 2014, Dr. Francis Choi was listed on Forbes Magazine's "Hong Kong's 50 Richest of 2013" at number 13, with a net worth of $3.3 Billion. He is a self-made billionaire and highly respected in many industries.
"I was extremely excited when Early Light Industrial came to NOHO, Inc. to create a joint venture," says Jay Grdina, CEO of NOHO, Inc. "Teaming up with a successful businessman like Dr. Francis Choi and a stellar company like Early Light Industrial reinforces that we have created a must-have product in the functional lifestyle beverage category. NOHO's products are in demand and Early Light sees the value of bringing it oversees to Asia."
Second to no other product currently available in the premium and functional lifestyle categories, NOHO's rapid growth within the marketplace can be attributed to the vast consumer demand for its popular 2 oz. shot "The Hangover Defense," as well as its newest product offering, NOHO Gold, a healthy premium mixer that is lighting up the nightclub, bar and restaurant scene at an incredible rate. Entirely caffeine and energy free, NOHO's products appeal to individuals with socially active and physically fit lifestyles by helping to protect one's body from the adverse effects of alcohol consumption.
"We are delighted to partner with NOHO, Inc. to expand their business in China, Hong Kong, Macau, and Singapore," says Dr. Francis Choi Chee Ming, Chairman of Early Light Industrial. "In the past few years, the economic growth and the change in lifestyle in these areas resulted in increasing demand for beverage products like NOHO. We believe these market expansions will provide greater sales opportunities for us."
Packaged in a striking 8.4 oz. aluminum gold can, NOHO Gold is only 30 calories per serving and is a fantastic refreshing beverage with a sparkling, light-ginger flavor that allows consumers the ability to reap its benefits without the health risks associated with mixing energy drinks and alcohol. NOHO has rapidly expanded over the past year. In September, they announced their national distribution deal with the U.S.' leading distributor, Southern Wine & Spirits, and in December, NOHO revealed their expansion deal to distribute to all Light Group properties in Las Vegas and Miami. Distribution is expanding every month both nationally and internationally and NOHO will soon be available worldwide.
About NOHO – Premium and Functional Lifestyle Beverage
NOHO "The Hangover Defense" 2 oz. shot and NOHO "Premium Lifestyle Beverage" Gold 8.4 oz. can, are category leaders and changing how consumers support their active and social lifestyles. The NOHO 2 oz. shot is the #1 selling hangover prevention shot on the market that helps you love your body by protecting it from the adverse effects of alcohol. NOHO comes in the form of a two shot combination, one shot to be taken prior to your first alcoholic beverage and one after your last, and is packed with essential nutrients and vitamins, and NO energy components making it just as healthy as it is reliable.
SOURCE NOHO, Inc.