NOHO, Inc. beverage company partners with a subsidiary of Wissotzky Tea to launch NOHO products in Israel

SCOTTSDALE, AZ, April 7, 2015 /PRNewswire/ - Scottsdale, AZ based company NOHO Inc. (OTCQB: DRNK) announced today that they have signed a distribution deal with A.R. Artemis Import and Distribution, Inc., a subsidiary of Wissotzky Tea, to distribute NOHO beverages throughout Israel. Wissotzky Tea is based in Israel with offices in London and the United States of America.

"We have been looking for a strong distribution partner in Israel for over a year. We are very excited to have A. R. Artemis handle the distribution of NOHO products in Israel.  They have a solid distribution network and work hard at marketing their brands." says Jay Grdina, CEO of NOHO Inc. "This partnership is an immediate revenue driver for NOHO, Inc. and is estimated to add $1.3 million in revenue over the life of the agreement." Mr. Grdina went on to say.

Second to no other product currently available in the premium and functional lifestyle categories, NOHO's rapid growth within the marketplace can be attributed to the vast consumer demand for its popular 2 oz. shot "The Hangover Defense," as well as its newest product offering, NOHO Gold, a healthy premium mixer that is lighting up the nightclub, bar and restaurant scene at an incredible rate. Entirely caffeine and energy free, NOHO's products appeal to individuals with socially active and physically fit lifestyles by helping to protect one's body from the adverse effects of alcohol consumption.

"We are very confident that the NOHO beverages will be successful in the Israeli market place.  We look forward to getting NOHO on the shelves and into the hands of people before summertime.  NOHO Gold tastes amazing and its healthy ingredients will put in a league of its own." says Oren Rauch, CEO of A.R. Artemis Import and Distribution.

Packaged in a striking 8.4 oz. aluminum gold can, NOHO Gold is only 30 calories per serving and is a fantastic refreshing beverage with a sparkling, light-ginger flavor that allows consumers the ability to reap its benefits without the health risks associated with mixing energy drinks and alcohol. NOHO has rapidly expanded over the past year. In September, they announced their national distribution deal with the U.S.' leading distributor, Southern Wine & Spirits, and in December, NOHO revealed their expansion deal to distribute to all Light Group properties in Las Vegas and Miami. Distribution is expanding every month both nationally and internationally and NOHO will soon be available worldwide.

About NOHO – Premium and Functional Lifestyle Beverage
NOHO "The Hangover Defense" 2 oz. shot and NOHO "Premium Lifestyle Beverage" Gold 8.4 oz. can, are category leaders and changing how consumers support their active and social lifestyles.  The NOHO 2 oz. shot is the #1 selling hangover prevention shot on the market that helps you love your body by protecting it from the adverse effects of alcohol. NOHO comes in the form of a two shot combination, one shot to be taken prior to your first alcoholic beverage and one after your last, and is packed with essential nutrients and vitamins, and NO energy components making it just as healthy as it is reliable.

For additional information on NOHO please visit www.nohodrink.com and follow NOHO on twitter at www.twitter.com/nohodrink.

Press Contact: Bre Mortenson
PR Mgr
480.306.7319
[email protected]

SOURCE Noho Inc.