NOHO "The Hangover Defense" Takes Over New Year's In Miami And New York With The Launch Of NOHO Gold, A Premium Cocktail Mixer

Jan 08, 2013, 13:12 ET from NOHO “The Hangover Defense”

SCOTTSDALE, Ariz., Jan. 8, 2013 /PRNewswire/ -- NOHO "The Hangover Defense" invaded Miami and New York with the launch of NOHO Gold, their newest product offering, during a series of weeklong events to ring in 2013. Redefining the cocktail mixer category, NOHO Gold's sparkling, light-ginger flavor is packaged in a 8.4 FL Oz gold can that makes for the perfect mixer for a multitude of alcoholic beverages.


NOHO, a premium lifestyle beverage company, distributed a record-breaking 25,000 cans of NOHO Gold at Miami's luxury hotel, Fontainebleau Miami Beach, beginning December 26thJanuary 1st.  The gold cans took over Fontainebleau's Glow Bar, Bleau Bar, LIV Nightclub, and Miami's newest nightclub, STORY. NOHO Gold also took over NYC hot spots Greenhouse and W.I.P.

"Our NOHO Gold has been in the works for just over a year and we are beyond excited to have launched it over New Year's," says Jay Grdina, CEO of NOHO. "Once again we are redefining and creating a new category in the beverage industry. Now club-goers have another way to enjoy a night out and a next day hangover free."

Sold exclusively in Miami and New York with plans to expand across the United States and internationally in the new year, NOHO Gold follows the extremely popular NOHO "The Hangover Defense" 2oz shot, both designed to eliminate the adverse effects of alcohol consumption. Now as a mixer, consumers can still reap the benefits of NOHO while at the same time enjoying their alcoholic beverage without the dreaded morning after hangover effects.

For more information on NOHO and where-to-buy, visit

ABOUT NOHO "The Hangover Defense"

Distributed by Dolce Bevuto, LLC, NOHO "The Hangover Defense" is the #1 selling Hangover prevention drink on the market that helps you love your body by protecting it from the adverse effects of alcohol. This beneficial carbohydrate, sugar, and caffeine free drink is packed with essential nutrients and vitamins making it just as healthy as it is reliable. NOHO's distribution includes California, Arizona, Nevada, North Carolina, Florida, Texas, New York and more, as well as international markets including Ireland, UK, Mexico, Austria, amongst others. NOHO is currently sold at 7-Eleven, Circle K, MGM Grand, W Hotels, Duane Reade, Total Wine & More, BevMo, ampm, Terrible Herbst, Mobil on the Run, and more. 

SOURCE NOHO “The Hangover Defense”