NEW YORK, May 4, 2015 /PRNewswire/ -- Nomad Two Worlds has named supermodel and personality Behati Prinsloo as the first face of their Raw Spirit brand, a line of socially conscious fine fragrances made in partnership with the internationally renowned fragrance house Firmenich and featuring unique natural ingredients from around the world. Members of the Clinton Global initiative, Nomad and Firmenich plan to release 10 Raw Spirit fragrances, all created in cooperation with and in support of indigenous and marginalized communities in Haiti, Australia, US and beyond.
Russell James, iconic photographer, artist, and creator of Nomad Two Worlds, personally selected Prinsloo as the first brand ambassador for Raw Spirit. Longtime collaborators, James photographed Prinsloo for the Raw Spirit campaign on the lands of the Seminole Tribe of Florida, a location that has become a special to both the photographer and muse.
"Behati is so perfect for Raw Spirit," James said, "She has this authenticity and amazing natural energy. It's really as if we've brought Raw Spirit to life in human form."
Prinsloo will serve as the face of Raw Spirit and also brand ambassador appearing in the ad campaign, a series of videos and as spokeswoman. She stated, "I love the philosophy behind Raw Spirit. I am a real advocate for giving back. For me, the phrase 'raw spirit' means nature, stripped back and ethereal. This is Mother Nature at her best."
Collaboration is at the heart of James' philosophy and he has enlisted his large network of the top business and creative minds to help further his mission to create "meaningful luxury" - consumer products that provide long-term economic benefits to local communities and further the public's understanding and appreciation for threatened cultures.
At present, six Raw Spirit fragrances have been released to market – Fire Tree, a limited edition blend containing oil from Western Australia's rare Fire Tree; Bijou Vert and Citadelle, featuring Haitian vetiver; Desert Blush featuring Australian Boronia and other native elements; Wild Fire, made with Australian Sandalwood and inspired by the scent of the Western Australian desert and Winter Oak, the line's first US Native American collaboration featuring Oakwood.
The Raw Spirit campaign debuts Spring 2015 and fragrances will be available www.rawspirit.com as well as in select high-end retail stores, including Barneys New York, Beverley Hills and Chicago.
ABOUT NOMAD TWO WORLDS:
Founded by international photographer Russell James, Nomad Two Worlds is a commercial collaboration of highly successful business and creative people who share a common conviction: that a socially conscious business model plays a vital role bridging the gap between philanthropic and commercial endeavors. Nomad Two Worlds has brought together an impressive team of principals and business advisors who are all leaders in their fields of brand building, marketing, luxury goods, fashion and entertainment. Its endeavors have been supported by a host of international celebrities and business leaders, including President Bill Clinton, Sir Richard Branson, Donna Karan, Hugh Jackman and The Black Eyed Peas.
ABOUT RAW SPIRIT:
Raw Spirit is the continuation of an incredible journey that began with the collaborative art project, Nomad Two Worlds, taking the team all over the world, from the Australian outback, to the mountains of Haiti, to the Florida Everglades. It is a fragrance brand born out of experiencing the unique spirit of some of the most exotic and remote cultures around the world and finding unique natural ingredients that can be harvested sustainably, creating economic benefits for these communities. Raw Spirit is about re-connecting with ourselves, with each other, and with nature. It is about unleashing the energy that is within each of us. Unlock the Raw Spirit.
ABOUT BEHATI PRINSLOO:
Behati Prinsloo is a Namibian model and personality. She was discovered at the age of 16 rose to model stardom in 2008 when she became the face of the Victoria's Secret brand, Pink. She became a Victoria's Secret Angel in 2009. Behati has walked in fashion shows for Chanel, Prada, Louis Vuitton, Zac Posen and MaxMara. She has graced magazine covers from Vogue to V, Elle to GQ. Her campaigns include Victoria's Secret, Chanel, H&M, Hugo Boss, Kurt Geiger, Marc by Marc Jacobs, Tommy Hilfiger, Gap, DKNY Jeans and more.
SOURCE Nomad Two Worlds