Nonprofit Association Facilitates Partnerships at Business4Better

Feb 20, 2013, 17:20 ET from National Association of American Nonprofits


National Association of American Nonprofits hosting roundtable discussion on benefits of nonprofit partnership at inaugural Business4Better exhibition in Anaheim, Calif.

WASHINGTON, Feb. 20, 2013 /PRNewswire-USNewswire/ -- The National Association of American Nonprofits (NAAN) will host an open roundtable at the inaugural Business4Better (B4B) Conference and Exhibition May 1-2, 2013 at the Anaheim Convention Center in Anaheim, Calif.  NAAN's executive director John Day will be on hand to host the discussion at 3 p.m. May 2 at the association's expo booth (aisle 8, space 13).


NAAN is a collaboration of nonprofit organizations that partner with businesses of all sizes to enhance communities. It is just one of many nonprofits that will be attending B4B, which brings businesses and nonprofits together to create more vibrant communities and better business results.

Day said attending B4B is crucial for any nonprofit organization who is struggling to find the right corporate partner, or for those just looking to expand their influence.

"B4B is a great platform for bringing companies and nonprofits together in the ways that work best for each of them," Day explained. "The roundtable will allow key decision-makers to brainstorm unique and innovative ideas that everyone who attends can implement in their day-to-day partnerships."

Day also emphasized that consumers are becoming increasingly aware of corporate responsibility and good citizenship by the brands they use the most. According to the 2012 Cone Communications Corporate Social Return Trend Tracker, 84 percent of Americans hold companies accountable for producing and communicating the results of CSR commitments by going beyond the mission to robustly communicate progress against well-defined purpose.

  • 49% consider whether a corporation has partnered with a nonprofit when making a purchase
  • 63% say they don't know where to find information about a company's CSR efforts and results
  • 55% don't understand the impact they are having when buying a product from a company that says it is socially responsible

"Many corporation heads don't fully understand how beneficial a nonprofit partnership can be toward their societal influence," Day said. "Hopefully, businesses who attend B4B will make connections and forge long-standing relationships with some of the nation's more prestigious and active nonprofits."

"B4B will help both corporations and nonprofits strategize and publicize their partnership efforts moving forward," said Day.

Click to Tweet: Join @NAANnonprofits at a @Business4Better roundtable, linking nonprofits & businesses #B4B

About the National Association of American Nonprofits
Established in 2002, the National Association of American Nonprofits serves as the bridge between nonprofits and corporations, helping foster connections and emphasize effective and successful partnerships. Led by executive director John Day, NAAN regularly hosts webinars and conferences to help nonprofits leverage limited resources for best results. NAAN's network currently includes more than 1,300 nonprofit organizations. Connect with NAAN on Twitter and Facebook.


SOURCE National Association of American Nonprofits