Noom Coach Announces Licensing Deal with Rodale Inc. To Give Millions of Users A Virtual Library of Healthy Recipes

NEW YORK, Jan. 5, 2015 /PRNewswire/ -- Noom, Inc. today announced that Noom Coach will now offer users thousands of new healthy recipes from Rodale Inc., the world's leading healthy lifestyle media company.

With the addition of more than 1100 healthy recipes that have appeared on the pages of magazines such as Women's Health, Men's Health, Prevention and in other Rodale Inc. publications, Noom Coach users will be able to discover and search a host of delicious new meals right in the app. 

"It's incredibly hard work to build new, healthier habits," said Artem Petakov, co-founder of Noom. "We want to give our users the best possible tools to support their journey and make it easier. The Rodale library of healthy recipes puts tempting ideas that are both delicious and support their journey right at their fingertips."

The Noom Coach App is a weight-loss program designed to help you change your eating and exercise habits to live a healthier life. The Coach raises your awareness of what you're putting in your body by allowing you to easily track every meal with one-swipe, intelligent food logging.  Recipes from Rodale have been added to the app with the same convenient one-swipe food logging that makes it fast and easy to track your meals in Noom Coach.

Taking the focus off calories, Noom uses a red, yellow, green system to educate users along the way about which foods are the healthiest choices. You will be able to search the recipes by keywords or meal, see each food's color coding to know what ratio of red, yellow and green foods it contains, save your favorite recipes to a separate list, and see if the recipe fits in your daily calorie budget.

The recipes, available to Noom Coach Pro Members only, will be available on the English version of the app for both Android and iOS.

About Noom:

Noom, Inc. is a mobile solutions company focused on preventative health.

Noom's research-backed products help people achieve real, positive outcomes. The Company was the first mobile technology company to receive Pending Recognition from The Centers for Disease Control (CDC) Diabetes Prevention Recognition Program for the company's ability to deliver a lifestyle intervention, engagement and behavior change program to prevent Type-2 diabetes. Noom was awarded a grant from the National Institutes of Health (NIH) and was also recently selected as one of seven healthcare startups chosen to participate in the 2014 New York Digital Health Accelerator (NYDHA).

Noom's apps boast more than 28 million installs worldwide and its flagship app Noom Coach for Android has been the #1 grossing Health and Fitness App since 2012 in the Google Play Store. Noom has offices in New York City, Berlin, Seoul and Tokyo.

About Rodale Inc.

Rodale is the global voice for health and wellness with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of best-in-class brands, Rodale reaches more than 100 million people globally through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, and video. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle magazine brands, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Running Times,  and Organic Gardening, which will relaunch as Rodale's Organic Life in 2015, and through Rodale Events, LLC, produces 25 branded events that draw more than 100,000 participants annually. As one of the largest independent book publishers in the world, Rodale has published more than 75 New York Times bestsellers, including An Inconvenient Truth, by Al Gore; The End of Overeating, by former FDA Commissioner Dr. David Kessler; and The Honest Life, by Jessica Alba. A digital leader in the healthy living space with properties such as Fitbie.com and Rodale's, an e-tail store offering healthy products that nurture happiness, protect nature, and help people around the world, the company continues to find new ways to connect with audiences across developing technologies. Rodale is an established leader in direct-response marketing with more than 60 million customers, and Rodale editors are fixtures on the national media circuit, appearing on television regularly as authorities on health and wellness. RodaleInc.com

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SOURCE Noom, Inc.