North America Alcoholic Ready-To-Drink (Rtds)/High Strength Premixes Market Forecast 2017-2025

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Jun 28, 2017, 09:43 ET

LONDON, June 28, 2017 /PRNewswire/ -- KEY FINDINGS
The North America alcoholic ready-to-drink (RTDs)/high strength premixes market is anticipated to grow at -0.16% (negative) CAGR during the forecast period 2017-2025. A rise in disposable income, changing lifestyle and growing demand for alcoholic drinks from the younger population is responsible for driving the market.

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MARKET INSIGHTS
The market is segmented on the basis of distribution channel into online retailing and store-based retailing. Currently, the store-based retailing is leading the market scene since the maximum sale of alcoholic ready-to-drink (RTDs)/high strength premixes products was seen through the supermarkets, hypermarkets, and liquor specialist stores. However, the market is slowly starting to play by a new set of rules by going online. The online retailing is expected to increase its share in the market in the coming years. On the basis of the product type that includes Spirit-based RTDs, Wine-based RTDs, Malt-based RTDs and High-Strength Premixes; the Spirit-based RTDs and Wine-based RTDs are gaining more popularity as compared to the other two. However, the market has to face some challenges because of a rising number of anti-alcohol campaigns, stringent rules and regulations on advertising of alcoholic products, and ease in the availability of inexpensive alternative alcoholic products.

COMPETITIVE INSIGHTS
Some of the top companies in the market are Mark Anthony Brands International, Diageo Inc, Bacardi Limited, Brown-Forman, Anheuser-Busch InBev, Distell group Limited, Halewood International Limited, Radico Khaitan Suntory Spirits Limited and Boston Beer Company.
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