North America Beverage Forecasts March 2013

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Mar 27, 2013, 01:51 ET

NEW YORK, March 27, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

North America Beverage Forecasts March 2013
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Product Synopsis
Published by Canadean, North America Beverage Forecasts provides consumption trends from 1999 to 2011 actual, 2012 provisional and 2013 to 2018 forecasts for key beverage categories.

Introduction and Landscape
Why was the report written?
This bi-annual report from Canadean is designed to show past consumption trends for all commercial beverage categories and forecast trends five years into the future. Product analysis is broken down into 30 categories: packaged water, bulk/HOD water, carbonates, juice, nectars, still drinks, squash/syrups, fruit powders, iced/rtd tea drinks, iced/rtd coffee drinks, sports drink, energy drinks, hot tea, hot coffee, beer, sorghum beer, cider, spirits, wine, fortified wine, sake, rice wine, FABs, dairy drinks (white milk, fermented milk, drinking yogurt, flavoured milk, soymilk, evaporated and condensed milk).

What is the current market landscape and what is changing?
2012 proved to be a mixed bag across the drinks industry where packaged water consumption rose by 7%, bulk/HOD water steadied after years of decline, carbonates had another disappointing year, juice sales declined by 4% whereas squash/syrups saw an impressive growth of 12% over the year.

What are the key drivers behind recent market changes?
Health-consciousness, sheer variety, the demand for added value, a gradual change of consumers' taste preferences as well as the widely affecting adverse economic situation across the globe have all impacted heavily upon the overall drinks market.

What makes this report unique and essential to read?
The report facilitates valuable data comparisons, enabling the user to monitor the development of commercial beverages over time by category and determine share of throat. It is an essential aid for anyone interested in the beverage industry.

Key Features and Benefits
Data for 28 individual beverage categories, covering historical trends (1999-2011 actual, 2012 provisional and 2013-2018 forecast provided in excel).

Data measures in million litres and litres per capita

Supporting analysis for the individual beverage categories

Canadean's North America Beverage Forecasts includes data tables for Canada and the USA.

Supporting text for the USA.

Beverage Consumption Data Tables

Data Horizon 1999-2011 ACTUAL, 2012 PROVISIONAL and 2013-2018 FORECASTS

Measures: Volume (million litres), Population (millions), Litres Per Capita

Geographic Coverage
NORTH AMERICA: Canada, United States of America

Regional Balancers
For regions where it has not been possible to generate total market volumes by profiling each individual country, we have taken a value judgement to arrive at a balancing "Others" figure. This is recorded as a separate entity, specific to the Region to which it belongs

Product Coverage

Main beverage category groups: Soft (standard), Soft (extended), Beer, Spirits (standard), Spirits (extended) and Wines.

Individual beverage categories within each main group are as follows:

Soft (standard): Packaged Water, Carbonates, Juice (100% pure juice), Nectars (products with a 25-99% juice content), Still Drinks (<25% juice content), Squash/Syrups, Fruit Powders, Iced/Ready To Drink (RTD) Tea, Iced/Ready To Drink (RTD) Coffee, Sports Drinks, Energy Drinks. Packaged Water excludes all water sold in large containers of >10 litres
Soft (extended): Bulk/HOD Water, Dairy Drinks (White Milk, Flavoured Milk, Soymilk and Cultured Dairy Drinks including Drinking Yogurt and Fermented Milk combined), Hot Coffee, Hot Tea
Beer: Beer, Sorghum Beer and Cider
Spirits (standard): Spirits (excludes Fortified Wine and Flavoured Alcoholic Beverages (FABs))
Spirits (extended): Flavoured Alcoholic Beverages (FABs), Fortified Wine, Rice Wine and Sake
Wines: Wine (Still and Sparkling combined)

Market Commentary

Geographic Coverage
NORTH AMERICA: United States of America

Categories covered where applicable:

Packaged Water
Bulk/HOD Water
Carbonates
Juice
Nectars
Still Drinks
Squash/Syrups
Fruit Powders
Iced/Rtd Tea Drinks
Iced/Rtd Coffee Drinks
Sports Drinks
Energy Drinks
Dairy Drinks
Hot Tea
Hot Coffee
Beer
Cider
Wine
Spirits
Fortified Wine
FABs
Sake
Rice Wine

North America Beverage Forecasts - Methodology