North American Business Traveler Survey 2013: Hotel Accommodation, Selection Criteria and Customer Expectations of New Technology, Promotions and Services

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Jan 09, 2014, 12:34 ET

LONDON, Jan. 9, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

North American Business Traveler Survey 2013: Hotel Accommodation, Selection Criteria and Customer Expectations of New Technology, Promotions and Services

Synopsis

- The report is based on primary survey research of 321 North American industry professionals who travelled at least once in three months. The research was conducted by Timetric assessing its premium consumer panels
- This report provides the reader with a definitive analysis of North American business travel outlook and explores how opportunities and demand are set to change in 2013–2014
- This report helps to forecast North American business traveler expenditure on hotel accommodation, understand trends in business travel and assess customer expectations of new technologies and services
- Key topics covered include forecast of expenditure on hotel accommodation, hotel selection criteria, customer expectations of new technologies, marketing initiatives, and sustainability implementation
- This report helps to drive revenues and cut costs by benchmarking the use of sustainability in the industry in order to identify new opportunities for growth

Summary

"North American Business Traveler Survey 2013: Hotel Accommodation, Selection Criteria and Customer Expectations of New Technology, Promotions and Services" is the result of an extensive multi-industry survey drawn from Timetric's exclusive panel of North American business travelers. It contains in-depth analysis of trends in hotel accommodation, and forecasts how expenditure patterns are set to change in 2013–2014. The report also benchmarks the types of hotels that business travelers choose, and identifies preferred modes and channels of hotel selection. This report also examines new technology, green initiatives and socially responsible measures that appeal to business travelers, and also analyzes the key drivers and popular promotional offers which influence business travelers to choose a particular hotel.

Scope

The report features the opinions of hotel industry consumer respondents related to the following:
- Average stay at business hotels
- Change in expenditure on hotel accommodation
- Popular hotel types and preferred modes of hotel selection
- Importance of green certifications and key sustainable facilities
- Critical social responsibility initiatives
- Major technology features and key drivers influencing online reservations
- Importance of mobile technology services
- Key drivers of frequent visits and popularity of promotional offers
- Strategic initiatives for repeat business

Reasons To Buy

- Effectively examine North American business traveler perceptions on the average length of stay in a hotel and changes in hotel accommodation expenditure
- Identify popular hotel types, preferred modes of hotel selection and key channels for research to channel marketing resources for improved return on investment
- Explore North American business traveler affinity towards green certifications and sustainability initiatives, and successfully implement them into hotel operations
- Understand customer perceptions of new technology, drivers influencing online reservations and the growing importance of mobile technologies to enhance customer retention and direct sales
- Identify key features of business hotels which influence frequent visits and formulate marketing strategies to win business

Key Highlights
- Overall, 48% of survey respondents expect to visit 'midscale' hotels in 2013–2014.
- In total, 47% of respondents selected 'regular brand' as the preferred method of hotel selection, while 45% selected 'company recommendation' and 38% selected 'online search'.
- For a hotel to be considered green, respondents consider 'low-energy light bulbs', 'reduced use of plastic materials' and 'timer lighting systems' to be the main sustainability facilities that hotels should adopt.
- Survey results show that 'view and manage room reservations' and 'wireless email' are important mobile technology features for North American business travelers.
- Survey results indicate that 'room upgrades', 'early check-in and late check-out facility' and 'loyalty-based bargains' are the most attractive promotional offers for North American business travelers.

1 Executive Summary
2 Hotel Visits and Expenditure
2.1 Average Length of Stay at Business Hotels
2.1.1 Average length of stay at business hotels – analysis by travel frequency
2.1.2 Average length of stay at business hotels – analysis by age
2.1.3 Average length of stay at business hotels – analysis by company turnover
2.2 Expenditure on Hotel Accommodation
2.2.1 Expenditure on hotel accommodation – analysis by travel frequency
2.2.2 Expenditure on hotel accommodation – analysis by age
2.2.3 Expenditure on hotel accommodation – analysis by company turnover
2.3 Change in Expenditure on Hotel Accommodation
2.3.1 Change in expenditure on hotel accommodation – analysis by travel frequency
2.3.2 Change in expenditure on hotel accommodation – analysis by age
2.3.3 Change in expenditure on hotel accommodation – analysis by company turnover
3 Trends in Business Travel
3.1 Expected Hotel Types
3.1.1 Expected hotel types – analysis by travel frequency
3.1.2 Expected hotel types – analysis by gender
3.1.3 Expected hotel types – analysis by age
3.1.4 Expected hotel types – analysis by company turnover
3.2 Finest Hotel Destinations
3.2.1 Finest hotel destinations – analysis by travel frequency
3.2.2 Finest hotel destinations – analysis by age

3.2.3 Finest hotel destinations – analysis by company turnover
3.3 Preferred Methods of Hotel Selection
3.3.1 Preferred methods of hotel selection – analysis by travel frequency
3.3.2 Preferred methods of hotel selection – analysis by age
3.3.3 Preferred methods of hotel selection – analysis by company turnover
3.4 Key Channels of Research for Hotel Information
3.4.1 Key channels of research for hotel information – analysis by travel frequency
3.4.2 Key channels of research for hotel information – analysis by company turnover
4 Expectations of Green Initiatives from Hotels
4.1 Importance of Green Certifications
4.1.1 Importance of green-certified hotels – analysis by travel frequency
4.1.2 Importance of green-certified hotels – analysis by age
4.1.3 Importance of green-certified hotel – analysis by company turnover
4.2 Customer Expectations of Key Sustainable Facilities
4.2.1 Customer expectations of sustainable facilities – analysis by travel frequency
4.2.2 Customer expectations of sustainable facilities – analysis by age
4.2.3 Customer expectations of sustainable facilities – analysis by company turnover
4.3 Critical Social Responsibility Initiatives
4.3.1 Critical social responsibility initiatives – analysis by travel frequency
4.3.2 Critical social responsibility initiatives – analysis by age
4.3.3 Critical social responsibility initiatives – analysis by company turnover

5 Expectations of Key Technological Initiatives
5.1 Chief Technology Features
5.1.1 Chief technology features – analysis by travel frequency
5.1.2 Chief technology features – analysis by gender
5.1.3 Chief technology features – analysis by company turnover
5.2 Key Website Features Influencing Online Reservations
5.2.1 Key website features influencing online reservations – analysis by travel frequency
5.2.2 Key website features influencing online reservations – analysis by company turnover
5.3 Importance of Mobile Technology Services
5.3.1 Importance of mobile technology services – analysis by travel frequency
5.3.2 Importance of mobile technology services – analysis by company turnover
6 Future Developments for Business Growth
6.1 Key Drivers for Repeat Visits
6.1.1 Key drivers for repeat visits – analysis by travel frequency
6.1.2 Key drivers for repeat visits – analysis by age
6.1.3 Key drivers for repeat visits – analysis by company turnover
6.2 Popularity of Promotional Offers
6.2.1 Popularity of promotional offers – analysis by travel frequency
6.2.2 Popularity of promotional offers – analysis by age
6.2.3 Popularity of promotional offers – analysis by company turnover
6.3 Most Visited Hotels
7 Appendix
7.1 What is this Report About?
7.2 Definitions
7.3 Methodology
7.4 Profile of Survey Respondents
7.5 Contact Timetric
7.6 About Timetric
7.7 Timetric's Services
7.8 Disclaimer

List of Tables

Table 1: Average Stay at Business Hotels: All Respondents (%), 2013
Table 2: Average Stay at Business Hotels by Travel Frequency (%), 2013
Table 3: Average Stay at Business Hotels by Age (%), 2013
Table 4: Expenditure on Hotel Accommodation: All Respondents (%), 2013
Table 5: Expenditure on Hotel Accommodation by Travel Frequency (%), 2013
Table 6: Expenditure on Hotel Accommodation by Age (%), 2013
Table 7: Expenditure on Hotel Accommodation by Company Turnover (%), 2013
Table 8: Change in Expenditure on Hotel Accommodation: All Respondents (%), 2013
Table 9: Change in Expenditure on Hotel Accommodation by Travel Frequency (%), 2013
Table 10: Change in Expenditure on Hotel Accommodation by Age (%), 2013
Table 11: Expected Hotel Type: All Respondents (%), 2013
Table 12: Expected Hotel Type by Travel Frequency (%), 2013
Table 13: Expected Hotel Type by Gender (%), 2013
Table 14: Expected Hotel Type by Age (%), 2013
Table 15: Expected Hotel Type by Company Turnover (%), 2013
Table 16: Finest Hotel Destinations: All Respondents (%), 2013
Table 17: Finest Hotel Destinations by Travel Frequency (%), 2013
Table 18: Finest Hotel Destinations by Age (%), 2013
Table 19: Finest Hotel Destinations by Company Turnover (%), 2013

Table 20: Preferred Methods of Hotel Selection: All Respondents (%), 2013
Table 21: Preferred Methods of Hotel Selection by Travel Frequency (%), 2013
Table 22: Key Channels of Research for Hotel Information: All Respondents (%), 2013
Table 23: Key Channels of Research for Hotel Information by Travel Frequency (%), 2013
Table 24: Key Channels of Research for Hotel Information by Company Turnover (%), 2013
Table 25: Importance of Green-Certified Hotels: All Respondents (%), 2013
Table 26: Importance of Green-Certified Hotels by Travel Frequency (%), 2013
Table 27: Importance of Green-Certified Hotels by Age (%), 2013
Table 28: Customer Expectations of Key Sustainable Facilities: All Respondents (%), 2013
Table 29: Customer Expectations of Key Sustainable Facilities by Travel Frequency (%), 2013
Table 30: Customer Expectations of Key Sustainable Facilities by Age (%), 2013
Table 31: Customer Expectations of Key Sustainable Facilities by Company Turnover (%), 2013
Table 32: Critical Social Responsibility Initiatives: All Respondents (%), 2013
Table 33: Critical Social Responsibility Initiatives by Age (%), 2013
Table 34: Critical Social Responsibility Initiatives by Company Turnover (%), 2013
Table 35: Chief Technology Features: All Respondents (%), 2013
Table 36: Chief Technology Features by Travel Frequency (%), 2013
Table 37: Chief Technology Features by Gender (%), 2013
Table 38: Chief Technology Features by Company Turnover (%), 2013
Table 39: Key Website Features Influencing Online Reservations: All Respondents (%), 2013
Table 40: Importance of Mobile Technology Services: All Respondents (%), 2013
Table 41: Importance of Mobile Technology Services by Travel Frequency (%), 2013

Table 42: Importance of Mobile Technology Services by Company Turnover (%), 2013
Table 43: Key Drivers for Repeat Visits: All Respondents (%), 2013
Table 44: Key Drivers for Repeat Visits by Travel Frequency (%), 2013
Table 45: Key Drivers for Repeat Visits by Company Turnover (%), 2013
Table 46: Popularity of Promotional Offers: All Respondents (%), 2013
Table 47: Popularity of Promotional Offers by Travel Frequency (%), 2013
Table 48: Popularity of Promotional Offers by Age (%), 2013
Table 49: Popularity of Promotional Offers by Company Turnover (%), 2013
Table 50: Most Visited Hotel Brands, 2013
Table 51: Survey Results – Closed Questions
Table 52: North American Hotel Industry Business Travelers' Survey Respondents by Industry Type (%), 2013
Table 53: North American Hotel Industry Business Travelers' Survey Respondents by Age Group (%), 2013
Table 54: North American Hotel Industry Business Travelers' Survey Respondents by Travel Frequency (%), 2013
Table 55: North American Hotel Industry Business Travelers' Survey Respondents by Occupational Group (%), 2013
Table 56: North American Hotel Industry Business Travelers' Survey Respondents by Company Turnover (%), 2013

List of Figures
Figure 1: Average Stay at Business Hotels: All Respondents (%), 2013
Figure 2: Average Stay at Business Hotels by Travel Frequency (%), 2013
Figure 3: Average Stay at Business Hotels by Age (%), 2013
Figure 4: Average Stay at Business Hotels by Company Turnover (%), 2013
Figure 5: Expenditure on Hotel Accommodation: All Respondents (%), 2013
Figure 6: Expenditure on Hotel Accommodation by Travel Frequency (%), 2013
Figure 7: Expenditure on Hotel Accommodation by Age (%), 2013
Figure 8: Expenditure on Hotel Accommodation by Company Turnover (%), 2013
Figure 9: Change in Expenditure on Hotel Accommodation: All Respondents (%), 2013
Figure 10: Change in Expenditure on Hotel Accommodation by Company Turnover (%), 2013
Figure 11: Expected Hotel Type: All Respondents (%), 2013
Figure 12: Expected Hotel Type by Travel Frequency (%), 2013
Figure 13: Expected Hotel Type by Gender (%), 2013
Figure 14: Expected Hotel Type by Age (%), 2013
Figure 15: Expected Hotel Type by Company Turnover (%), 2013
Figure 16: Finest Hotel Destinations: All Respondents (%), 2013
Figure 17: Finest Hotel Destinations by Travel Frequency (%), 2013
Figure 18: Finest Hotel Destinations by Age (%), 2013
Figure 19: Finest Hotel Destinations by Company Turnover (%), 2013
Figure 20: Preferred Methods of Hotel Selection: All Respondents (%), 2013
Figure 21: Preferred Methods of Hotel Selection by Travel Frequency (%), 2013

Figure 22: Preferred Methods of Hotel Selection by Age (%), 2013
Figure 23: Preferred Methods of Hotel Selection by Company Turnover (%), 2013
Figure 24: Key Channels of Research for Hotel Information: All Respondents (%), 2013
Figure 25: Importance of Green-Certified Hotels: All Respondents (%), 2013
Figure 26: Importance of Green-Certified Hotels by Travel Frequency (%), 2013
Figure 27: Importance of Green-Certified Hotels by Age (%), 2013
Figure 28: Importance of Green-Certified Hotels by Company Turnover (%), 2013
Figure 29: Customer Expectations of Key Sustainable Facilities: All Respondents (%), 2013
Figure 30: Customer Expectations of Key Sustainable Facilities by Travel Frequency (%), 2013
Figure 31: Customer Expectations of Key Sustainable Facilities by Age (%), 2013
Figure 32: Critical Social Responsibility Initiatives: All Respondents (%), 2013
Figure 33: Critical Social Responsibility Initiatives by Travel Frequency (%), 2013
Figure 34: Critical Social Responsibility Initiatives by Age (%), 2013
Figure 35: Critical Social Responsibility Initiatives by Company Turnover (%), 2013
Figure 36: Chief Technology Features: All Respondents (%), 2013
Figure 37: Chief Technology Features by Travel Frequency (%), 2013
Figure 38: Chief Technology Features by Gender (%), 2013
Figure 39: Key Website Features Influencing Online Reservations: All Respondents (%), 2013
Figure 40: Key Website Features Influencing Online Reservations by Travel Frequency (%), 2013
Figure 41: Key Website Features Influencing Online Reservations by Company Turnover (%), 2013
Figure 42: Importance of Mobile Technology Services: All Respondents (%), 2013
Figure 43: Importance of Mobile Technology Services by Travel Frequency (%), 2013
Figure 44: Key Drivers for Repeat Visits: All Respondents (%), 2013
Figure 45: Key Drivers for Repeat Visits by Age (%), 2013
Figure 46: Popularity of Promotional Offers: All Respondents (%), 2013
Figure 47: Popularity of Promotional Offers by Travel Frequency (%), 2013
Figure 48: Popularity of Promotional Offers by Company Turnover (%), 2013