North American Category Management Report--Engine Control Units

Jan 05, 2016, 16:36 ET from ReportBuyer

LONDON, Jan. 5, 2016 /PRNewswire/ -- 2015 North American Category Management Report—Engine Control Units : Technical Complexities and Aging Vehicles in Operation will Drive ECU Demand

This research service presents an analysis of the North American Engine Control Units (ECU) aftermarket. Total manufacturer revenue is expected to increase significantly by 2021, with the increasing average vehicle age as the main driver. Sales of remanufactured ECUs made up more than 80% of unit shipments and about two-thirds of the revenue. This report includes unit shipment and revenue forecasts, pricing analyses, distribution channel analyses, and market share analyses for the both the new and remanufactured engine control units aftermarket segments.

Key Findings

-Suppliers partnered with Original Equipment Manufacturers (OEMs) and having multi-channel distribution are in the best position to benefit from growth in the Engine Control Units (ECU) aftermarket.

-Manufacturer revenue will increase from an estimated $ Million in 2014 to $ Million in 2021. Unit shipments will rise from Million to approximately Million over the same time frame.

-Remanufactured ECUs accounted for approximately % of unit shipments and % of revenue in 2014. New ECUs will only gain a few market share points against remanufactured products over the 2014–2021 period.

-Manufacturer pricing will increase by less than % annually, with the introduction of more technologically advanced parts offset by the need to keep more products affordable for vehicle owners that may forego repairs for older vehicles.

-Warehouse Distributors (WDs) account for more than half ( %) of the manufacturer revenue, but suppliers selling through auto-parts retailers and e-retailers are likely to enjoy higher growth.

-CARDONE Industries, Inc., and Standard Motor Products, Inc., are market leaders because they have remanufacturing expertise and customers in all major distribution channels. The high volume of co-manufactured (manufacturer to manufacturer) sales in this category allows these companies to support their market-leading positions.

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