LONDON, July 12, 2016 /PRNewswire/ -- The demand for medium & heavy Trucks registered strong growth in the U.S. market in 2015 with robust freight activity, fleet utilization and growing profitability for fleet operators with plummeting of crude oil prices. The North American Heavy Truck Market registered a strong 12% growth, with respect to unit sales, in 2015 driven by strong drivers & favorable conditions as the U.S. Economy continues to prove itself as the stable cornerstone of the global economy with strong economic growth momentum. The demand outlook for 2016, however, seems weaker with market headed towards the cooling off phase as witnessed with significantly weaker Class 8 registrations for the first half of 2016.
The U.S. market has gained even further strategic significance for almost all key industry OEMs over the recent years with the market witnessing steady growth momentum which is likely to be sustained over medium term with strong drivers visible. The OEMs, thus, are strengthening their product portfolio while reinforcing & expanding their distribution & aftermarket support network in the U.S. market. The keys to growth for the OEMs, thus, are going to be to maintain & enhance competitiveness while managing variable market conditions and investing towards technology development & business growth from a long term perspective. Industry behemoth, Daimler continues to lead the North American Class 6-8 truck market with its product portfolio, depth of market presence & technology strategy evinced by the company's significant recent advances as well as strides in the autonomous driving technologies domain & market share gains globally. The North American Class 6-8 truck market is poised for disruption over medium term with Volvo planning & implementing strategies to methodically make deeper inroads and VW's likely foray into the North American Class 6-8 truck market with its MAN & Scania portfolio, as part of recently outlined plans to expand geographic presence of trucks business based on the group's underlying growth strategy for next decade.
The report analyzes the North American Class 6-8 Truck market with focus on a blend of quantitative & qualitative analysis. The analysis follows a three tiered methodology with Tier 1 focusing on analysis market dynamics & competitive landscape while Tier 2 focuses on OEMs Strategy Focus as well as Key Strategies & Plans. Tier 3 focuses on Market Analysis and projected demand growth evolution for the NAFTA market over medium term which covers analysis of key market & technological trends, issues & challenges, market developments & potential growth opportunities which could be leveraged by the industry value chain.
-- Analysis of Daimler's Global Leadership Strategy 2020, Rapid Global Market Share Gains and plans for growing market share further in North America.
--Volvo's Plans to Make Deeper Inroads in the North American Market backed by a well chalked out Strategy revolving around Strengthening of Sales & Distribution Network, Customization of Product Portfolio, Roll out of advanced Engine Line-Up & Other Cutting Edge Technologies.
--VW's Brewing Plans for a Likely Foray into the North American Class 6-8 Truck Market with its MAN-Scania Truck Portfolio as Part of the Group's Growth Strategy for the Next Decade.
--Analysis of Latest Developments around the Quartet of Key Megatrends, namely, Safety, Efficiency, Connectivity and Autonomous Driving Technologies.
--Analysis of Market Demand Evolution & Demand Growth Projections for NAFTA Market through 2024.
Relevance & Usefulness:
-- Strategic Planning, Assessment & Decision-Making Processes
-- Analysis of Near to Medium Term Strategy Focus and Key Strategies & Plans for all OEMs
-- Medium Term Market Outlook, Inputs on Market Evolution & Demand Growth
-- Identification of & Insights into Potential Growth Opportunities & Avenues
-- Development of Custom, Market-specific Strategies aligned with Potential Growth Opportunities
-- Formulation, Development & Shaping of Business Growth Strategies
-- Conceptualization, Development & Shaping of Product Platform Specific Strategies
-- Adjustment & Alignment of Overall Strategy Focus and Resource Allocation for OEMs & Key Industry Players across Value Chain
The report is essential & a must have for Senior Industry Personnel and all those with strategic interest & stakes in the North American Class 6-8 and/or Global Medium & Heavy Commercial Vehicles Market. The report will be extremely useful for Key Decision-Makers, Program & Procurement Managers, Top Management of Industry Players & Other Companies, Suppliers, Vendors, Fleet Operators & Logistics Solutions Providers, Associated Equipment Manufacturers, Technology Solutions Providers, Sales & Distribution Channels, MRO Services Providers and other Key Players in the Industry Value Chain. The report will also be useful for existing & potential Investors, Industry & Company Analysts, M&A Advisory Firms, Strategy & Management Consulting Firms, PE Firms, Venture Capitalists, PR & Advertising Agencies seeking/working on projects, Researchers and all those associated with the industry.
Features, Benefits & Reasons to Procure:-
--Provides Macro View and Big Picture Quickly
--Blend of Quantitative & Qualitative Analysis
--Significant Time Savings
--Meetings & Presentation Ready Format
--Superior & Enriched User Experience with Incorporation of Relevant Images
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