North American Mobile Sales Force Automation (SFA) Market
NEW YORK, Sept. 21, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
North American Mobile Sales Force Automation (SFA) Market
http://www.reportlinker.com/p0236816/North-American-Mobile-Sales-Force-Automation-SFA-Market.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Mobile_Telephony
The current mobile sales force automation (SFA) market in North America is sizeable, yet at the same time is still finding its way. A consensus has formed that mobile SFA is a desirable capability; however, the market itself remains fragmented -- and feature sets, pricing strategies, and alliances can diverge dramatically among current participants. This study focuses on smartphone-based solutions, and examines current market dynamics, analyzes direct customer feedback regarding mobile SFA preferences and plans, provides user and revenue forecasts, and offers a detailed look at the current competitive landscape.
Table of Contents
Executive Summary7
Mobile SFA: An Introduction10
Research Overview11
Defining Mobile Sales Force Automation (SFA)12
Market Dynamics13
Mobile SFA Customer-facing Ecosystem14
Industry Challenges15
Market Drivers17
Key Application Trends19
Fragmented Market20
Evolving Feature Set21
High-potential Targets22
Expedited Sales Process23
Enterprise Preferences and Plans24
2011 Mobile Enterprise Applications Survey Design25
Level of Perceived Need26
Deployment Plans29
Top Barriers to Implementation31
Level of Customer Satisfaction –Current Users35
Method of Introduction –Current Users36
Level of Customization Required –Current Users37
Billing Party –Current Users38
Primary ROI Impacts –Current Users39
Revenue and User Forecasts41
Revenue, User, and Growth Forecasts for North
American Mobile SFA Market42
Revenue and User Forecasts for North American
Mobile SFA Market43
Competitive Landscape44
Competitive Environment45
AT&T46
Bell50
Rogers Wireless, Sprint, TELUS51
Verizon Wireless52
Antenna Software54
CDC Software55
Cegedim Relationship Management56
Interchange Solutions57
Maximizer Software58
Oracle59
Pyxis Mobile60
Sage61
Salesforce.com62
SAP/Sybase63
Looking Forward: Recommended Actions64
Key Issues by Stakeholder Segment65
Recommended Actions for Traditional CRM Vendors66
Recommended Actions for Standalone Application
Developers 67
Recommended Actions for Mobile Platform Providers68
Recommended Actions for Systems Integrators69
Recommended Actions for Mobile Device Manufacturers70
Recommended Actions for Wireless Carriers 71
About Frost & Sullivan72
List of Figures
Mobile Sales Force Automation (SFA) Market: Top Seven Industry Challenges (North America), 2011-2016 15
Mobile Sales Force Automation (SFA) Market: Market Drivers Ranked in Order of Impact (North America), 2011-2016 17
Mobile Sales Force Automation (SFA) Market: Application Revenue and Paying User Forecasts (North America), 2009-2016 42
Mobile Sales Force Automation (SFA) Market: Competitive Structure (North America), 2011 45
Mobile Sales Force Automation (SFA) Market: Key Offers from AT&T (North America), 2011 48-49
List of Charts
Mobile Sales Force Automation (SFA) Market: Major Solution Categories (North America), 2011 12
Mobile Sales Force Automation (SFA) Market: Customer-facing Ecosystem (North America), 2011 14
Mobile Sales Force Automation (SFA) Market: Top ROI Impacts by Company Size (North America), 2011 23
Mobile Sales Force Automation (SFA) Market: Level of Perceived Need by Country (North America), 2011 26
Mobile Sales Force Automation (SFA) Market: Level of Perceived Need by Organizational Level (North America), 2011 27
Mobile Sales Force Automation (SFA) Market: Level of Perceived Need by Company Size (North America), 2011 28
Mobile Sales Force Automation (SFA) Market: Deployment Plans by Country (North America), 2011 29
Mobile Sales Force Automation (SFA) Market: Deployment Plans by Company Size (North America), 2011 30
Mobile Sales Force Automation (SFA) Market: Top Barriers to Implementation for Companies with No Plans to Deploy by Country (North America), 2011 31
Mobile Sales Force Automation (SFA) Market: Top Barriers to Implementation for Companies with No Plans to Deploy by Organizational Level and by Company Size (North America), 2011 32
Mobile Sales Force Automation (SFA) Market: Top Barriers to Implementation for Companies That Have Plans to Introduce Within Next Three Years by Country (North America), 2011 33
Mobile Sales Force Automation (SFA) Market: Top Barriers to Implementation for Companies That Have Plans to Introduce Within Next Three Years by Organizational Level and by Company Size (North merica), 2011 34
Mobile Sales Force Automation (SFA) Market: Level of Customer Satisfaction by Country and Company Size (North America), 2011 35
Mobile Sales Force Automation (SFA) Market: Method of Introduction by Country and Company Size (North America), 2011 36
Mobile Sales Force Automation (SFA) Market: Level of Customization by Country (North America), 2011 37
Mobile Sales Force Automation (SFA) Market: Billing Party by Country (North America), 2011 38
Mobile Sales Force Automation (SFA) Market: Primary ROI Impacts by Country (North America), 2011 39
Mobile Sales Force Automation (SFA) Market: Primary ROI Impacts by Organizational Level and by Company Size (North America), 2011 40
Mobile Sales Force Automation (SFA) Market: Application Revenue and Paying User Forecasts (North America), 2009-2016 43
Mobile Sales Force Automation (SFA) Market: Key Issues by Stakeholder Segment (North America), 2011 65
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Nicolas Bombourg
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