North American Power's Mission to Millions Fundraising Program Rapidly Accelerates Power to Give in First Six Months

As Thousands of Customers Opt into Successful Customer Referral Model, Company is on Track to Give More Than $150,000 to Deserving Charities in 2012

Nov 29, 2011, 08:58 ET from North American Power

SOUTH NORWALK, Conn., Nov. 29, 2011 /PRNewswire/ -- North American Power, one of the nation's fastest growing retail electricity suppliers, has accelerated charitable giving through its new philanthropic initiative Mission to Millions, which allows customers to direct company funds to deserving charities each month when they pay their electric bill. Within the program's first six months, North American Power has seen exponential growth in charitable donations with thousands of new customers participating in the program each month and current donations reaching six times what they were when Mission to Millions launched in April 2011.

"Social responsibility and philanthropic giving will always be at the core of our mission," says North American Power CEO, Kerry Breitbart. "But the fact that we're giving our customers the choice of where to give, and that they're acting on this choice in record numbers, means the world to our non-profit partners."

Mission to Millions has allowed North American Power to rapidly increase charitable giving as the company grows. Since March 2010, North American Power has placed more than $75,000 in the hands of worthy charities – with $40,000 of those donations resulting directly from Mission to Millions.

"It's amazing what a dollar per month per customer means when you multiply it across our growing customer base," says North American Power Chief Marketing Officer, Greg Breitbart. "Our goal is to donate $1,000,000 by the end of 2013."

Mission to Millions is comprised of more than 20 local, national and international organizations including Dress For Success, Home For Our Troops, Malaria No More and Heifer International. For more information visit:


As one of the nation's fastest-growing retail electricity suppliers, North American Power places community at the center of its mission; helping consumers make smarter energy choices, giving back to non-profits through fundraising programs including Mission to Millions, creating sustainable income opportunities and offering customers a variety of energy choices that positively impact the environment, including American Wind, a new, national 100% renewable energy product. For more information, visit

Carrie Waible/CW&Co. 646.532.6730 or  
Monique Dinor/CW&Co. 646.532.6728 or  

SOURCE North American Power