North American Tea Champion, Tejava,® Debuts Tea Leaf Sculpted PET Bottle
Award-Winning Tea Now Available in New Size and Proprietary Package Design
Apr 24, 2013, 09:00 ET
SAN FRANCISCO, April 24, 2013 /PRNewswire/ -- Crystal Geyser Water Company's Tejava® Premium Iced Tea is now available in a proprietary 18 oz. PET bottle. The stunning new bottle features a unique package design incorporating a hand-sculpted, tea leaf motif with three-dimensional qualities, giving the impression that the bottle is wrapped in tea leaves. Distribution of the new bottle will begin in May 2013.
Tejava is the world's only 100 percent all natural, microbrewed, ready-to-drink (RTD) iced black tea made entirely from handpicked tea leaves from the island of Java. Tejava has won back-to-back, 2011 and 2012, recognition as the North American Tea Champion in the Unsweetened Black Iced Tea category. Current product sizes include 1 liter glass bottles and 4-packs of 12 oz. glass bottles.
"Iced tea is an iconic American tradition and Tejava's new proprietary PET bottle will set a new packaging standard in the RTD tea category. We are confident that this revolutionary new design will engage consumers like none previously," said Doug MacLean, CEO of Crystal Geyser Water Company. "The lifelike tea leaf design allows people to feel the tea leaves on the outside of the bottle, which echo the origins of our pure black tea. Tejava is simply pure brewed tea. Nothing added, or needed."
Tejava is the world's only 100 percent all natural, microbrewed and ready-to-drink iced tea made entirely from select, handpicked tea leaves from the island of Java. For the best tasting tea, only the top few leaves from each branch are picked – and only from May through October, the optimum harvesting months. Tejava's unique microbrewing process eliminates bitterness and yields a rich, distinctive, full-bodied taste. Unsweetened and calorie free, Tejava is made with no added tea flavors, sweeteners, preservatives or artificial ingredients. It is certified Kosher under the authority of the Orthodox Union. Tejava is available throughout the West and nationally at Trader Joe's and Cost Plus World Market. It is also available at select natural foods stores across the country. For more information, please visit http://www.tejava.com
About Crystal Geyser Water Company
An industry innovator, Crystal Geyser Water Company (CGWC) pioneered flavored sparkling mineral water, whose popularity continues to grow as more consumers seek natural alternatives to sugared or artificially sweetened soft drinks. In addition to sparkling mineral water and Tejava® premium iced tea, CGWC produces Juice Squeeze®, a refreshing line of lightly carbonated juice beverages that contain a full serving of fruit and are made with 70 percent real fruit juice and no added sugars or preservatives.
Crystal Geyser Water Company (CGWC), based in Calistoga, CA, is a natural beverage company founded in Napa Valley. For more than 35 years, the company has been committed to creating premium quality, wholesome and delicious natural beverages. CGWC products can be found at grocery, natural foods, drug/mass merchant, club stores, and food service outlets throughout the Western United States. Crystal Geyser Water Company operates as a subsidiary of Otsuka Pharmaceutical Co., Ltd. For more information, please visit http://www.crystalgeyser.com
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