RALEIGH, N.C., Aug. 22, 2011 /PRNewswire/ -- North Carolina's State Employees' Credit Union (SECU) branch and operations staff took their financial education message to 994 classrooms across the State reaching nearly 64,000 students from July 2010 to June 2011. As a result of their efforts, North Carolina's SECU team garnered the top spot at the recent National Youth Involvement Board (NYIB) Conference held in Pittsburgh, PA, unseating Michigan as the long-time national leader in the "number of students reached" category!
SECU has always focused on consumer financial education and in the last 10 years, youth financial education has been a top priority at the Credit Union. Since implementing its FAT CAT youth savings program in 2000 for members 12 and under and subsequent teen Zard and young adult Off To College/Off To Work programs, SECU has utilized a variety of educational curricula to reach its youngest members. With FAT CAT Smart Money workbooks/presentations, Biz Kid$ interactive DVDs for middle schoolers and National Endowment for Financial Education® High School Financial Planning Program® materials, the Credit Union staff educates youth on saving and spending plans, budgeting, insurance, career development, and other financial topics. SECU is also proactive in developing relationships with NC's public schools, community colleges and universities, as well as affiliated associations and non-profits, to maximize its educational reach among students.
Leigh Brady, SECU Senior Vice President of Education Services, states, "As a financial cooperative, we are committed to helping members succeed with their personal finances. One way to accomplish this is through education and there is no better time to start learning about saving and budgeting than when you are young. We have made an aggressive effort to develop and acquire materials that will help us teach and engage youth of all ages. SECU's relationships with local educators are critical in expanding our reach and we are very excited to work with North Carolina schools, as they are part of our membership base. While the greatest reward is seeing our local youth become financially responsible adults, it is also very rewarding to be recognized nationally for these education efforts."
SECU is a not-for-profit financial cooperative owned by its members. SECU has been providing the employees of the State of North Carolina and their families with consumer financial services for over 70 years. Currently serving nearly 1.7 million members, SECU provides services through 238 branch offices, nearly 1,100 ATMs, 24/7 Contact Centers and a website, www.ncsecu.org.
The National Youth Involvement Board exists to generate enthusiasm and excitement for credit union youth marketing and education; and to develop leaders for the credit union movement. To learn more, go to www.nyib.org.
SOURCE State Employees' Credit Union