TORONTO, March 22, 2012 /PRNewswire/ - NLT has launched a new-look visual identity to support its evolution into a full service provider of mining communication solutions. The new corporate identity reflects the company's commitment and legacy of providing the world's best cap lamp solutions, while also providing leading edge, reliable underground communication networks.
After more than 25 years, the industry has changed and mines now recognize the importance of safety, efficiency and communication. The company has evolved into a dynamic full service mining communications leader in recent years. The rebrand represents not only the company's rich history, but also their ambitions. The centrepiece of the new corporate identity is their new logo. A new website and related collaterals are soon to follow.
"The circular symbol represents our classic cap lamp bezel shape with a new centred light beam that echoes the same focus we put into building the world's leading cap lamp. The forward pointing waves represent the growth segment of the company - underground networks," says North Light Technologies President, Heidi Levitt. "The ways these two elements coexist are a symbol of their native congruency and a sign of the way the industry is heading."
Northern Light Technologies was the first company to install integrated Wi-Fi solutions in coal mines; this subtle change to their logo signifies this commitment to the networking business not only in Australia, Chile and North America, but around the world.
"This is an exciting time for NLT. On the heels of our best financial performance year ever, we feel that during this time of growth it is right to invest further into our marketing strategy, creating an even stronger brand presence both on and offline. Look for exciting new marketing initiatives in the coming months," concluded Levitt.
Founded in 1984, Northern Light Technologies (NLT) designs and manufactures underground lighting and communications solutions for the mining and tunnelling industries with manufacturing/assembly locations in Canada, Australia and Chile. Northern Light® cap lamp systems are designed for maximum durability and comfort, while offering integrated radio-lighting and power-take-off systems as well as RFID and Wi-Fi tracking options.
SOURCE Northern Light Technologies