HOLBROOK, N.Y., May 21, 2015 /PRNewswire/ -- Northstar Global Business Services, Inc. (OTCPink:MDIN) today announced that the company has filed an amendment with the state of Wyoming to change the company's name back to the original Medgen, Inc. to better represent the companies ownership of the brand. The company is already awaiting approval from FINRA for the change to take effect.
Incorporated in 1996 as Medgen, Inc., the company pioneered oral spray delivery of natural remedies, gaining international distribution, and selling as many as five million bottles per year of its patented product, anti-snoring spray, SNORenz©. After briefly scaling back operations from 2007 to 2010, the company changed its name to Northstar Global Business Services, Inc. in order to give the company freedom to target broader industries. However, the decision was made in 2012 to focus on the brands that made the company successful in the first place, and the process of re-introducing its original products to the marketplace began.
Recently, under the management of Brandon Dean, the company's new Chief Executive Officer, the decision was made to start an aggressive push to get back to basics and begin focusing on the strategies that made the company successful in the first place. The company originally created such a powerful brand by using direct response TV commercials coupled with brick and mortar retail distribution to increase customer awareness, and maximize net profit. As a result Mr. Dean began producing a modern version of its SNORenz© commercial, and launched an aggressive campaign to target retail chains and distributors. On the verge of reentering the marketplace, Mr. Dean decided that the company would change its name back to Medgen, Inc to support and strengthen its brand, and to avoid confusion in the marketplace.
"Not too long ago the company was selling millions of bottles of SNORenz© per year, and it could be found in just about every major retail chain. I thought it was only natural to formalize the name change to Medgen, Inc., a name people know and trust, in order to take full advantage of our existing branding", Mr. Dean explained.
Several recent changes in strategy give the company, what management feels is the game-changing advantage needed to reach its goals. These changes include the creation of the TV commercial to put direct response in the forefront of the company's sales strategy, and a shift from seeking permanent shelf placement, which is extremely difficult to get, to promotional counter displays, in addition to many other small, but critical adjustments in strategy. Management feels this just may be what the company needs to take that final leap, and achieve far more than it ever has before.
Northstar Global Business Services is dedicated to producing the best alternative healthcare products to the world. The company's products include SNORenz®, Good Night's Sleep®, Stem-Intense™, and more. Most of the company's products use a unique, patented spray delivery system, and all have received positive consumer reviews all over the world, selling tens of millions of units from 1996 to the present. For more information visit: www.medgeninc.com.
This Press Release may contain certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect the Company's current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The Company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this Press Release including such forward-looking statements
SOURCE Northstar Global Business Services, Inc.