Noted Outdoor Footwear Company Chaco Selects Ryan Partnership Chicago For Its 2012 Strategic Communications and Branding Development

Sep 08, 2011, 11:32 ET from Ryan Partnership Chicago

CHICAGO, Sept. 8, 2011 /PRNewswire/ -- Ryan Partnership Chicago announced today that it has been retained by Chaco, a performance lifestyle brand that offers sustainably designed and durable footwear for men, women and children, to develop and execute its 2012 strategic communications plan.

Christine Nardi Diette, Ryan Chicago Group President explained that Ryan will be working closely with Chaco on branding and refining Chaco's 2012 position as it evolves within the footwear marketplace as well as Chaco's retail presence.

"Ryan Partnership Chicago is thrilled to have been given this opportunity by such an outstanding company and brand. We look forward to aiding in the marketing efforts behind this high quality product offering,'' Diette said.

Chaco is a brand within the Outdoor Group, a division of Wolverine World Wide Inc. that also markets Merrell and Patagonia Footwear.  Chaco's mission is to provide a lifetime of outdoor adventure through comfortable and supportive footwear.

About Ryan Partnership Chicago

Ryan Partnership Chicago is a leading expert in promotion, shopper and digital marketing campaigns for emerging and established consumer brands. The company's creative professionals combine sound, strategic research and business acumen to create meaningful IDEAS that motivate purchase and loyalty among its clients' products, services and customers. The agency is a creative powerhouse, recently tripling in size with its breakthrough ideas and campaigns for clients such as Wm. Wrigley Jr. Company, GlaxoSmithKline, Energizer, World Vision, and Bel Brands USA.

The agency's 27+ years experience in developing marketing programs for top Fortune 500 companies includes full marketing mix capabilities such as Shopper Marketing, Digital Marketing, Promotional Marketing, Direct Marketing, CRM, Social and Mobile Marketing, Brand-building, and more. Ryan Partnership Chicago is a part of Ryan Partnership, the largest independent marketing services company in North America and a subsidiary of D.L. Ryan Companies, Ltd. For a complete listing of services, please visit

Lisa Lazarczyk, laz pr 781.646.0667 or
OR Peter Kojalo, laz pr 617.304.4081 or

SOURCE Ryan Partnership Chicago