Notre Dame Quarterback Goes Extra Pink for Breast Cancer Awareness

Oct 09, 2010, 09:59 ET from McDavid Inc.

CHICAGO, Oct. 9 /PRNewswire/ -- One of the most storied college football stadiums in the world will be overcome by pink today, in recognition of Breast Cancer Awareness month. The entire Notre Dame team plans to sport pink arm, wrist and head bands as it plays the visiting Panthers at 3:30 p.m. ET.

But the Fighting Irish's star quarterback, Dayne Crist, is taking the cause a step further; two days ago, he requested a custom-made version of his signature McDavid HexPad® arm sleeves so that he could show his support on a larger scale.

The problem, however, was that McDavid does not make pink arm sleeves.

"I got a call Wednesday morning, informing me that Crist was hoping to make a change from his usual navy McDavid sleeves for some pink ones," Rey Corpuz, McDavid's marketing director said. "He wanted to point attention to breast cancer awareness and we were going to do whatever it took to help."

Corpuz found some dye, turned two pads pink and rushed the order to campus.

"At first, I thought Crist was the only player doing something like this," Corpuz said. "I've since learned that it is a team-wide effort and think it is an exceptional move. I'm glad McDavid was able to participate in even the smallest way."  

McDavid Inc. is a Chicago-based, worldwide provider of protective performance apparel and sports medicine products. The HexPad® technology is used by more than 90 percent of professional basketball teams, 50 percent of football teams and almost all collegiate teams. To learn more, visit: http://www.mcdavidusa.com/

SOURCE McDavid Inc.



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