Nova LifeStyle Announces over 200% Increase in Online Sales through Alibaba's B2C Site TMall and JD.com in China

LOS ANGELES, Sept. 15, 2014 /PRNewswire/ -- Nova LifeStyle, Inc. (NASDAQ-GM: NVFY), a U.S.-based fast growing, innovative designer, manufacturer and distributor of modern LifeStyle furniture, today announced a more than 200% increase in online sales for the months of July and August.  This upward sales trend, as compared with the first and second quarters of this year, was achieved partly through the sale of its furniture brand Wo Zhi Bao, sold exclusively in China via the online sales venues of TMall and JD.com.

"Nova's e-commerce sales in China soared over the months of July and August this year resulting in our strongest e-commerce sales in China yet," commented Jeffrey Wong, CEO, Co-Founder of Nova LifeStyle, Inc., "We attribute this sales increase primarily to a higher positioning in online and in-website search results due to an increase in our product lines and our aggressive promotional campaign coupled with professional and friendly customer service."

Tmall.com is an online, Chinese language, business-to-consumer (B2C) retailer operated by the Alibaba Group.  It specializes in selling brand name goods to consumers in mainland China, Hong Kong, Macau and Taiwan.  The site features more than 70,000 brands from more than 50,000 merchants and serves more than 180 million buyers.  According to Alexa, the web traffic data research subsidiary of Amazon.com, Tmall.com was the 18th most visited website globally and the 7th most visited site in China, as of July 2014.

JD.com is a Chinese based publicly traded, $35.18B market cap company that boasts being China's largest online direct sales company in terms of transaction volume, with a market share in China of 54.3% as of the end of the second quarter of 2014, according to iResearch, a third-party market research firm. As of June 30, 2014, their self-operated delivery network covered 1,780 counties and districts, and their 211 program and next-day delivery program covered 111 and 622 counties and districts respectively across China.

"We are very excited with these initial e-commerce sales results for the first two months of the third quarter," stated Tawny Lam, President of Nova LifeStyle, Inc. "Our Wo Zhi Bao brand continued its blazing sales pace proving to be very popular and helping Nova to continue to achieve month over month sales increases in its China e-commerce division, further supporting our desire and commitment to expand our e-commerce and digital initiatives."

About Nova LifeStyle, Inc.

Nova LifeStyle, Inc., a NASDAQ Global Markets Exchange listed company headquartered in California, is a fast growing, innovative designer, manufacturer and distributor of modern LifeStyle furniture; primarily sofas, dining rooms, cabinets, office furniture and related components, bedrooms, and various accessories in matching collections. Nova's products are made in the US, Europe, and Asia and include LifeStyle brands such as Diamond Sofa, Colorful World, Giorgio Mobili, Nova QwiK, and Bright Swallow International. Nova's products feature urban contemporary styles that integrate comfort and functionality incorporating upscale luxury designs appealing to LifeStyle-conscious middle and upper middle-income consumers in the U.S., China, Europe, and elsewhere in the world. To learn more about Nova LifeStyle, Inc., please visit our website at www.NovaLifeStyle.com.

Safe Harbor Statement

All statements in this press release that are not historical are forward-looking statements made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. There can be no assurance that actual results will not differ from the company's expectations. You are cautioned not to place undue reliance on any forward-looking statements in this press release as they reflect Nova's current expectations with respect to future events and are subject to risks and uncertainties that may cause actual results to differ materially from those contemplated. Potential risks and uncertainties include, but are not limited to, the risks described in Nova's filings with the Securities and Exchange Commission.

Investor Contact:

KCSA Strategic Communication
Julie Silber
Tel: (310) 766-9760
[email protected]

SOURCE Nova LifeStyle, Inc.