November Sees Number of U.S. Videos Viewed Online Surpass 30 Billion for First Time on Record

Hulu Extends All-Time High to 924 Million Videos Viewed

Jan 05, 2010, 18:10 ET from comScore, Inc.

RESTON, Va., Jan. 5 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released November 2009 data from the comScore Video Metrix service, showing that more than 170 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record levels in November with nearly 31 billion videos viewed during the month, and Google Sites accounting for 39 percent of all videos viewed online in the U.S.

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Top 10 Video Content Properties by Videos Viewed

Google Sites continued to rank as the top U.S. video property in November as it delivered 12.2 billion videos viewed with YouTube.com accounting for nearly 99 percent of all videos viewed at the property. Hulu ranked second with 924 million videos viewed (3.0 percent) followed by Viacom Digital with 500 million (1.6 percent) and Microsoft Sites with 480 million (1.5 percent).


    Top U.S. Online Video Content Properties* by Videos Viewed
    November 2009
    Total U.S. - Home/Work/University Locations
    Source: comScore Video Metrix

                                   Videos         Share (%) of
      Property                     (000)              Videos
      --------                     ----               ------
    Total Internet : Total
     Audience                   30,986,670            100.0%
    ----------------------      ----------            -----
    Google Sites                12,215,994             39.4%
    ------------                ----------             ----
    Hulu                           923,805              3.0%
    ----                           -------              ---
    Viacom Digital                 499,497              1.6%
    --------------                 -------              ---
    Microsoft Sites                479,638              1.5%
    ---------------                -------              ---
    Yahoo! Sites                   470,804              1.5%
    ------------                   -------              ---
    Fox Interactive Media          446,460              1.4%
    ---------------------          -------              ---
    Turner Network                 336,952              1.1%
    --------------                 -------              ---
    CBS Interactive                287,588              0.9%
    ---------------                -------              ---
    AOL LLC                        227,797              0.7%
    -------                        -------              ---
    MEGAVIDEO.com                  201,199              0.6%
    -------------                  -------              ---
    *Rankings based on video content sites; excludes video server networks.
    Online video includes both streaming and progressive download video.

Top 10 Video Content Properties by Viewers

More than 170 million viewers watched an average of 182 videos per viewer during the month of November. Google Sites attracted 129 million unique viewers during the month (94.7 videos per viewer), followed by Yahoo! Sites with more than 55 million viewers (8.5 videos per viewer) and Fox Interactive Media with 50 million viewers (8.9 videos per viewer). The average Hulu viewer watched 21.1 videos during the month, representing another all-time high for the property.



    Top U.S. Online Video Content Properties* by Unique Viewers
    November 2009
    Total U.S. - Home/Work/University Locations
    Source: comScore Video Metrix

                                    Unique
                                    Viewers      Average Videos
    Property                         (000)         per Viewer
    --------                        -------      --------------
    Total Internet : Total
     Audience                      170,647            181.6
    ----------------------         -------            -----
    Google Sites                   129,037             94.7
    ------------                   -------             ----
    Yahoo! Sites                    55,145              8.5
    ------------                    ------              ---
    Fox Interactive Media           49,981              8.9
    ---------------------           ------              ---
    CBS Interactive                 47,460              6.1
    ---------------                 ------              ---
    Hulu                            43,738             21.1
    ----                            ------             ----
    Microsoft Sites                 43,280             11.1
    ---------------                 ------             ----
    Viacom Digital                  42,572             11.7
    --------------                  ------             ----
    FACEBOOK.COM                    31,107              5.1
    ------------                    ------              ---
    AOL LLC                         30,992              7.4
    -------                         ------              ---
    Amazon Sites                    27,169              2.6
    ------------                    ------              ---

    *Rankings based on video content sites; excludes video server networks.
    Online video includes both streaming and progressive download video.

Top Video Ad Networks by Potential Reach

In November, Tremor Media ranked as the #1 video ad network with a potential reach of 85 million viewers, or 49.8 percent of the total viewing audience. Advertising.com Video Network ranked second with a potential reach of 80 million viewers (47.1 percent penetration) followed by YuMe Video Network with 73 million viewers (43.0 percent).



    Top U.S. Online Video Ad Networks by Potential Reach of Unique Viewers
    November 2009
    Total U.S. - Home/Work/University Locations
    Source: comScore Video Metrix

                                                      Unique
                                                      Viewers      Viewer
    Property                                           (000)     Penetration
    --------                                          -------    -----------
    Total Internet : Total Audience                  170,647         100.0%
    -------------------------------                  -------         -----
    Tremor Media - Potential Reach                    84,977          49.8%
    ------------------------------                    ------          ----
    Advertising.com Video Network -Potential
     Reach                                            80,403          47.1%
    ----------------------------------------          ------          ----
    YuMe Video Network - Potential Reach              73,419          43.0%
    ------------------------------------              ------          ----
    SpotXchange Video Ad Network -Potential
     Reach                                            66,090          38.7%
    ---------------------------------------           ------          ----
    BBE - Potential Reach                             55,562          32.6%
    ---------------------                             ------          ----
    BrightRoll Video Network - Potential Reach        49,754          29.2%
    ------------------------------------------        ------          ----
    TidalTV - Potential Reach                         39,944          23.4%
    -------------------------                         ------          ----
    ScanScout Network - Potential Reach               33,531          19.6%
    -----------------------------------               ------          ----
    Digital Broadcasting Group (DBG) -
     Potential Reach                                  26,283          15.4%
    ----------------------------------                ------          ----
    Nabbr - Potential Reach                           17,646          10.3%
    -----------------------                           ------          ----

Other notable findings from November 2009 include:

  • The top video ad networks in terms of their actual reach delivered were: Tremor Media Video Network with 20.0 percent penetration of online video viewers, BBE with 17.5 percent, and BrightRoll Video Network with 16.6 percent.
  • 84.8 percent of the total U.S. Internet audience viewed online video.
  • The average online video viewer watched 12.2 hours of video.
  • 128.1 million viewers watched more than 12 billion videos on YouTube.com (94.3 videos per viewer).
  • 38.6 million viewers watched 333.4 million videos on MySpace.com (8.6 videos per viewer).
  • The average Hulu viewer watched 21.1 videos, totaling 2.1 hours of videos per viewer.
  • The duration of the average online video was 4.0 minutes.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

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SOURCE comScore, Inc.



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