MIAMI, April 14, 2011 /PRNewswire/ -- Novis Pharmaceuticals, a leading manufacturer of critical care products, celebrates their four year anniversary with the rollout of a new website. In the last four years, Novis has experienced explosive growth. That success is attributed to their technology (RXID), customer focus, service excellence and superior compliance programs.

"Novis has worked diligently to provide our customers with outstanding service. We have a really great group of people that truly care about the important role we serve in the distribution space.  Critical care doesn't stop with regular business hours and our goal has always been to provide a real time 24/7 resource for our customers," says Tom Burke, CEO.

The newly redesigned www.novispharma.com has a definite "client focus" in comparison to the previous website. The new site is equipped with improved navigation, enhanced online forms that foster communication with the customer and a complete content management system that will allow Novis to quickly make updates and keep their life saving product inventory current.

The new client-centric approach has become a company initiative since the company introduced their online ordering system in August of 2010. The online ordering system is now currently functional with real time inventory. The information request forms allow for faster response times to create an overall more efficient flow of information.

"We are very excited about the new website and the presence we now capture in the online marketplace. Novis will continue to embrace this development and use the new site to give us feedback on products and services that we never had before. This is a whole new way of doing better business for us and we're looking forward to the future more than ever before," states Burke.

About Novis

Novis is a nationwide licensed and authorized distributor for some of the world's leading manufacturers of critical care products: plasma derivatives, albumin, immune globulins, coagulation factors and hyperimmunes.

Product lines include the most sensitive therapeutics in medicine used to treat trauma, autoimmune conditions, immune deficiencies, infectious diseases, bleeding disorders, and other life-threatening conditions. Novis services hospitals, home care organizations and infusion companies, physician offices, and pharmacy benefit management companies. They provide products and services 24 hours a day, 7 days a week, nationwide.

For more information visit their brand new website at www.novispharma.com

Contact: Melissa Lallo, 561-305-7008

SOURCE Novis Pharmaceuticals, Inc.