NovoRoll Secures $2.5M in Growth Capital from Silicon Valley Bank to enhance its cross-device video advertising platform and to fuel European and APAC growth
The San Francisco based technology company secured new funding to expand its global growth, and to further expand its brand safety, viewability, and fraud prevention capabilities as the industry continues to focus on partners that can provide quality media at scale
SAN FRANCISCO, July 18, 2017 /PRNewswire/ -- NovoRoll, a leading and fast-growing cross-platform monetization and advertising technology provider, announced today that it secured a multi-million dollar financing facility from Silicon Valley Bank (SVB) to significantly expand the company's global presence, enhance its engineering resources, and continue its ongoing investments in multi-vendor viewability and fraud detection solutions, to support its growing list of publishers, app developers, and demand partners.
Yuval Gliks, NovoRoll's CEO said: "Because of our investments in fraud prevention and programmatic automation, we are growing our business at rates much higher than the overall industry. These solutions are helping us satisfy the increasingly complex needs of both our publishers and demand partners. We found a great financing partner to work with in SVB. Their clear understanding of the ad tech industry makes them an ideal partner to grow with, not only in the US, but also in new markets such as Europe and APAC."
Trefor Bacon, Vice President, SVB, said: "We're pleased to provide this credit facility to NovoRoll as the Company realizes its exciting roadmap and expansion plans. Our goal is to provide the Company with the right financing, connections and global services it needs to be successful."
About NovoRoll
NovoRoll is a leading advertising technology company, specializing in delivering cross-platform video monetization and advertising solutions. The company empowers hundreds of the world's leading publishers, SSPs, and ad networks to easily distribute video ads to any device and ad format. NovoRoll is headquartered in San Francisco, CA with offices in Seattle, Tel-Aviv and eastern Europe. Learn more at novoroll.com.
About Silicon Valley Bank
For more than 30 years, Silicon Valley Bank (SVB) has helped innovative companies and their investors move bold ideas forward, fast. SVB provides targeted financial services and expertise through its offices in innovation centers around the world. With commercial, international and private banking services, SVB helps address the unique needs of innovators. Learn more at svb.com.
SOURCE NovoRoll
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