Novus Advances "Open Innovation" with Successful Beef Industry Event

Feb 04, 2013, 08:00 ET from Novus International, Inc.

ST. LOUIS, Feb. 4, 2013 /PRNewswire/ -- To expand innovation practices by reaching out to others, Novus International, Inc., recently hosted its Global Beef Roundtable in the western United States. The meeting brought together more than 20 beef industry representatives from the United States, Brazil, Mexico and Australia for networking, discussion and discovery.

"We don't want to restrict where good ideas come from, even if they are from outside our walls," said Jim Gerardot, Novus Executive Director, Global Marketing. "We recognize the value in perspectives outside Novus, and in the spirit of 'open innovation' we want to affiliate ourselves with others who are knowledgeable about the businesses we want to grow in."

The term "open innovation" was promoted by Henry Chesbrough, Executive Director for the Center for Open Innovation at the University of California-Berkeley, in his book Open Innovation: The new imperative for creating and profiting from technology.

Stephanie Gable, Global Ruminant Marketing Manager for Novus, managed the Global Beef Roundtable and said it was a good opportunity to connect with other companies about the shared goal of moving the beef industry forward. Novus customers, prospective customers, as well as industry leaders, engaged in discussions about market needs and future opportunities for the industry.

"The best way to meet our customers' expectations is to get close to them, listen and better understand their needs," Gable said. "The meeting offered an opportunity to learn from each other and for us to approach our product development process starting with what the market needs."

Part of the Novus value proposition includes animal nutrition products that offer enhanced performance, improved animal health and increased profitability for producers. "We're excited to collaborate with our customers to discover good ideas and bring nutrition solutions, services and sustainability to the industries we are committed to including poultry, pork and cattle," stated Grace Arhancet, Director of Innovation at Novus. "We're changing how we approach product and solution development, and we're taking advantage of both internal and external innovative ideas."

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About Novus International, Inc.

Novus International, Inc. is headquartered in metropolitan St. Louis, Missouri, U.S.A. and serves customers in nearly 100 countries around the world. A global leader in developing animal health and nutrition solutions, Novus's products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, ADVENT® coccidiosis control, CIBENZA® feed additive, MINTREX® chelated trace minerals, SANTOQUIN® feed preservative, MERA™MET aquaculture feed additive, AGRADO® feed ingredient and many other specialty ingredients. Arenus® ( is a division of Novus Nutrition Brands, LLC (a subsidiary of Novus International, Inc.) that focuses on developing health and dietary supplements for the equine and companion animal markets. Stratum® Nutrition, a division of Novus Nutrition Brands, LLC, focuses on human nutrition through specialty and functional ingredients for manufacturers of foods, beverages and dietary supplements ( Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information visit

®NOVUS, ALIMET, MHA, ACTIVATE, ACIDOMIX, CIBENZA, MAAC, MINTREX, SANTOQUIN and AGRADO are trademarks of Novus International, Inc. and are registered in the United States and other countries. ®ADVENT is a trademark of Viridus Animal Health, LLC, and is registered in the United States and other countries. ®ARENUS is a registered trademark of Novus Nutrition Brands, LLC. ®STRATUM NUTRITION is a trademark of Novus Nutrition Brands, LLC, and is registered in the United States and other countries. ™MERA and SOLUTIONS SERVICE SUSTAINABILITY are trademarks of Novus International, Inc. © 2013 Novus International, Inc. All rights reserved.

Contacts: Tracy Barfield

SOURCE Novus International, Inc.