Novus Announces New Design for Product Packaging

New packaging reflects commitment to customer service

Sep 06, 2012, 07:30 ET from Novus International, Inc.

ST. LOUIS, Sept. 6, 2012 /PRNewswire/ -- Novus International, Inc. announces the unveiling of a new design in its product packaging. The initial run of the new packages, which also include enhanced handling features, will be manufactured at the Novus plant in Little Rock, Arkansas beginning in September, 2012.

The development of the new package design reflects Novus's commitment to providing exceptional customer service and support. Novus solicited input from local markets around the world to aid in the development of the design to ensure broad acceptance and appeal.

"Earlier this year, we launched a new brand platform – 'The Triple-S Bottom Line' – Solutions, Service and Sustainability," said Francois Fraudeau, President, Specialty Business at Novus. "The new package design will provide customers globally with a consistent look for all Novus products that will be easily recognized and distinguished from competing products."

Not only will the outward appearance of the bags be noticeably different, customers will also appreciate the enhanced physical characteristics. The new bags are made from a composite material that is more durable and holds up better under a variety of handling conditions.

The new look-and-feel is a significant improvement over the old packaging. Brand names are more dominant on the front and sides of all packages, reflecting the superior identity and performance associated with Novus products.

MHA® feed supplement will be the first product to receive the new and enhanced packaging. Customers throughout world markets will begin seeing MHA in the newly-designed packaging as early as October, 2012. Novus will roll-out the new packaging into its other products over time.

About Novus International, Inc.

Novus International, Inc. is headquartered in metropolitan St. Louis, Missouri, U.S.A. and serves customers in nearly 100 countries around the world. A global leader in developing animal health and nutrition solutions, Novus's products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, ADVENT® coccidiosis control, MINTREX® chelated trace minerals, SANTOQUIN® feed preservative, MERA™MET aquaculture feed additive, AGRADO® feed ingredient and many other specialty ingredients. Arenus® ( is a division of Novus Nutrition Brands, LLC (a subsidiary of Novus International, Inc.) that focuses on developing health and dietary supplements for the equine and companion animal markets. Stratum® Nutrition, a division of Novus Nutrition Brands, LLC, focuses on human nutrition through specialty and functional ingredients for manufacturers of foods, beverages and dietary supplements ( Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information visit

® NOVUS, ALIMET, MHA, ACTIVATE, ACIDOMIX, CIBENZA, MAAC, MINTREX, SANTOQUIN and AGRADO are trademarks of Novus International, Inc. and are registered in the United States and other countries. ®ADVENT is a trademark of Viridus Animal Health, LLC, and is registered in the United States and other countries. ®ARENUS is a registered trademark of Novus Nutrition Brands, LLC. ®STRATUM NUTRITION is a trademark of Novus Nutrition Brands, LLC, and is registered in the United States and other countries. ™MERA and SOLUTIONS SERVICE SUSTAINABILITY are trademarks of Novus International, Inc. © 2012 Novus International, Inc. All rights reserved.

Contacts: Tracy Barfield

Larry Stoller

SOURCE Novus International, Inc.