Novus Announces Support of Modern Poultry Complex in Chad

Complex will serve as a model for other countries

Aug 15, 2012, 06:00 ET from Novus International, Inc.

ST. LOUIS, Aug. 15, 2012 /PRNewswire/ -- Novus International, Inc. recently announced its support of a modern poultry production complex in Chad. The signing ceremony for the project, termed "Project Koundoul," took place on Thursday July 19, 2012, in N'Djamena. Participants in the ceremony included the country's Prime Minister, Emmanuel Nadingar, along with representatives from Globoaves, a Brazilian-based poultry breeder and production company, and Novus.

"We are excited to support a project where Novus, our partner Globoaves and the Chad government are working together to establish a modern poultry production complex in their country," stated Luis Azevedo, Executive Director, Latin America, at Novus. "This example of South-South partnership is important for capacity building, helping to improve food security and the livelihood of the Chadians. This project may serve as a model for the development of industrial meat production in Africa."

The project dates to October 2010, when Novus President and CEO, Thad Simons, met with the Prime Minister of Chad during an agribusiness conference in Uganda. The Chad government attended a presentation of the Program of Family Poultry (PAF – Programa de Avicultura Familiar – in Alagoas, a joint project by Globoaves and Novus. The prime minister expressed interest in having Globoaves and Novus as partners with their government on a food security national program. Novus and Mr. Simons collaborated with Novus Africa to work with Globoaves in support of the program.

In addition to Thad Simons, two other Novus employees were instrumental in the development of the agreement; Luis Azevedo, who managed the Brazilian involvement with Globoaves and Bayella Thiam, Executive Manager, Novus Africa, who was involved on the ground and dealt directly with the Chad government.

"Besides bringing poultry production to an industrial level in Africa, the idea is to build a complete poultry ecosystem from industrial to small scale, and from genetics to farm and to fork," commented Bayella Thiam. "We expect to bring this model to sub-Saharan countries that are looking to develop agribusiness, especially chicken and egg business."

Project Koundoul will be completed over a 24-month process, beginning 4th quarter 2012 through the end of 2014.

"The signing of the agreement for Project Koundoul represents the culmination of a lot of hard work by representatives of the Chad government, Globoaves and the Novus team," said Dan Meagher, President, Global Animal Nutrition Solutions, at Novus. "Novus is honored to support a project that will benefit all Chadians. We look forward to its success and to replicate this model in other countries as a means to feed the world affordable, wholesome food and achieve a higher quality of life."

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About Novus International, Inc.

Novus International, Inc. is headquartered in metropolitan St. Louis, Missouri, U.S.A. and serves customers in nearly 100 countries around the world. A global leader in developing animal health and nutrition solutions, Novus's products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, ADVENT® coccidiosis control, MINTREX® chelated trace minerals, SANTOQUIN® feed preservative, MERA™MET aquaculture feed additive, AGRADO® feed ingredient and many other specialty ingredients. Arenus® ( is a division of Novus Nutrition Brands, LLC (a subsidiary of Novus International, Inc.) that focuses on developing health and dietary supplements for the equine and companion animal markets. Stratum® Nutrition, a division of Novus Nutrition Brands, LLC, focuses on human nutrition through specialty and functional ingredients for manufacturers of foods, beverages and dietary supplements ( Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information visit

®NOVUS, ALIMET, MHA, ACTIVATE, ACIDOMIX, CIBENZA, MAAC, MINTREX, SANTOQUIN and AGRADO are trademarks of Novus International, Inc. and are registered in the United States and other countries. ®ADVENT is a trademark of Viridus Animal Health, LLC, and is registered in the United States and other countries. ®ARENUS is a registered trademark of Novus Nutrition Brands, LLC. ®STRATUM NUTRITION is a trademark of Novus Nutrition Brands, LLC, and is registered in the United States and other countries. ™MERA and SOLUTIONS SERVICE SUSTAINABILITY are trademarks of Novus International, Inc. © 2012 Novus International, Inc. All rights reserved.

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Larry Stoller

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